Minnesota Department of Human Services
Clarity is needed for real change to occur
A Children’s Mental Health Summit in 2022 uncovered critical issues in the behavioral healthcare system which led to a call for systemwide unity and a blueprint for change to better support young people and their families.
Brand Strategy >
brand implementation >
Brand Strategy >
- Research interviews
- Strategic direction
brand implementation >
- Creative strategy
- Brand concepts
- Key messaging
- Campaign extensions
- Image system
Minnesota Department of Human Services
Clarity is needed for real change to occur
A Children’s Mental Health Summit in 2022 uncovered critical issues in the behavioral healthcare system which led to a call for systemwide unity and a blueprint for change to better support young people and their families.
Brand Strategy >
brand implementation >
Brand Strategy >
- Research interviews
- Strategic direction
brand implementation >
- Creative strategy
- Brand concepts
- Key messaging
- Campaign extensions
- Image system
Insight
Understanding the complexities of the behavioral healthcare framework was key to understanding what was needed for the right strategy and creative execution.
Solution
We dove into the insights before conducting one-on-one interviews with a wide variety of stakeholders. That turned into a powerful strategy and persuasive creative campaign.
Outcome
A campaign ready to embark on a statewide communications initiative. A client truly excited about what this work can accomplish.
