Reach the underreached
with powerful intention
Putting all your faith in traditional marketing won’t make you a believer in effective audience reach. Creating clever communications without credible representation leads to big marketing misses. Ignoring disparity gaps won’t help you break through with powerful impact.
If you’re ready to make meaningful change with your marketing efforts, reach the under-reached with Ripple OutReach™:
YOUR TURNKEY MARKETING SOLUTION
Ripple OutReach™ is a turnkey marketing program for health, safety, education and public service messages. It reaches the under-reached, especially those who are misunderstood, misrepresented or just plain missed. It leaves no stone unturned, no matter how steep the mountain. Ripple OutReach guides people from awareness to action with the help of trusted messengers, relatable campaigns and an equitable, integrated approach. When communication works for those most often left out, it works for everyone.
Without Ripple OutReach, your communication efforts aren’t working as hard as they can:
- Participation stalls
- Critical resources go unused
- Enrollment lags
- Prevention action declines
- Community trust weakens
- Misinformation fills the vacuum™
Sources: Edelman Trust Barometer (2024) and FCC
DO MORE TO REACH MORE
As a marketer, you carry a profound responsibility, especially when it comes to communicating life-changing information. Yet, even with the best intentions, systemic barriers often keep vital messages from truly reaching and resonating with everyone. Ripple OutReach™ is a multi-purposed methodology centered around who is being reached, how they’re receiving information and what’s needed for real change. It’s a holistic marketing journey that:
- Builds genuine understanding before racing to action
- Addresses hesitation, mistrust and misinformation directly
- Reduces practical barriers, like access and clarity
- Supports decision making at the moment it occurs
- Delivers real-time results for the right ripple effects
- Provides a redefinition of success, grounded in equitable change
DO MORE TO REACH MORE
As a marketer, you carry a profound responsibility, especially when it comes to communicating life-changing information. Yet, even with the best intentions, systemic barriers often keep vital messages from truly reaching and resonating with everyone. Ripple OutReach™ is a multi-purposed methodology centered around who is being reached, how they’re receiving information and what’s needed for real change. It’s a holistic marketing journey that:
- Builds genuine understanding before racing to action
- Addresses hesitation, mistrust and misinformation directly
- Reduces practical barriers, like access and clarity
- Supports decision making at the moment it occurs
- Delivers real-time results for the right ripple effects
- Provides a redefinition of success, grounded in equitable change
REACH BEYOND THE STATUS QUO
Ripple OutReach™ goes well beyond traditional marketing approaches that favor impression volume over impression relevance. Audiences passively targeted over actively understood. Outcomes measured by mere numbers over meaningful behavior change. Backed by our proprietary Inclusivity Marketing™ process, Ripple OutReach delivers deep strategic insights that inform far-reaching campaigns destined for equitable results. You’ll be getting your message to the people who need it most, while also helping to close communication gaps in health, safety, housing and public services.
Traditional Marketing
vs.
Ripple OutReach™ Marketing
Translate
Transcreate
Messages
Messages + Messengers
Passive
Active
Convenient channels
Accessible channels
Fragmented
Integrated
One-size-fits-all
Tailored-for-inclusion
Awareness
Awareness → Action
Impressions
Impact
The proof is in the results
Minnesota Department of Health
- Toolkit downloads
302 Outreachers downloaded toolkits - Bus ads:
1,578,750 total impressions over 10 weeks - Lavender magazine placement:
536,674 total impressions (print and digital)
Minnesota Department of Housing
- Resident applications
12,765 applications received - Website visits:
94,975 unique site visits to HomeHelpMN.org - Program goals exceeded
42% applications received from people of color.
Minnesota Department of Health
- Mobile app ads:
1,212,908 Metro area impressions (+36,491 In Duluth) - Bus ads:
1,578,750 total impressions over 10 weeks - Lavender magazine placement:
536,674 total impressions (print and digital)
AMPLIFY YOUR RESULTS
Discovering the need for important, often life-saving information to get to people who need it most, we realized an innovative marketing solution was needed. The answer? Ripple OutReach. This highly-integrated approach goes beyond the obvious to understand issues and opportunities. Ensure a greater understanding, reflection and effective audience journey. Pair clear and compelling messages with trusted messengers and accessible media channels. Impact doesn’t come from exposure alone. It comes from trust, relevance and motivation. It comes from a clear journey to action.
Immersion:
Strategic Development:
Inclusivity Marketing™ workshops
Creative Development
Campaign Activation:
Ripple Outreachers ARE THE SECRET TO OUR SAUCE
Our growing band of community influencers, known as Ripple OutReachers, take it up a considerable notch.
These are people deeply embedded in the communities you want to reach. They’re respected. They’re trusted. They’ll share your information and news through their networks with credibility. Going well beyond paid media, Ripple OutReachers will help you reach your marketing goals with greater equity and success.
Ripple Outreachers ARE THE SECRET TO OUR SAUCE
Our growing band of community influencers, known as Ripple OutReachers, take it up a considerable notch.
These are people deeply embedded in the communities you want to reach. They’re respected. They’re trusted. They’ll share your information and news through their networks with credibility. Going well beyond paid media, Ripple OutReachers will help you reach your marketing goals with greater equity and success.