Deluxe Corporation
Calling all Employees
Deluxe’s restructuring plan held great promise, but it also meant steep layoffs. That led to low employee morale and continued disengagement. Something had to be done to reassure and reinspire remaining employees.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- engagement plan
- social media strategy
- team event plan
Brand Implementation >
- brand character
- teaser poster campaign
- online video conference
- email campaign
Deluxe Corporation
Calling all Employees
Deluxe’s restructuring plan held great promise, but it also meant steep layoffs. That led to low employee morale and continued disengagement. Something had to be done to reassure and reinspire remaining employees.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- engagement plan
- social media strategy
- team event plan
Brand Implementation >
- brand character
- teaser poster campaign
- online video conference
- email campaign
Insight
The more secure people felt, the more likely they’d stay put. The more they loved working at Deluxe, the more they’d help recruit the right people for the right positions.
Solution
An internal engagement plan, led by an approachable mascot, gave employees the reassurance they needed to stay in their positions and believe in Deluxe as a great place to work.
Outcome
Employees were transformed…from doubters into evangelists.
