DCYF—Department of Children, Youth and Families
Any family can be an ECFE family
Families who know about ECFE, love ECFE. Unfortunately, not everyone was in the know. There were persistent awareness gaps of this vibrant program, particularly among Hmong, Latino, Somali, Black and Indigenous communities.
Brand Development >
Brand Implementation >
Brand Development >
- brand concepts
- tagline
- illustrations
Brand Implementation >
- Advertising
- Social media
- Direct mail
- Presentation templates
- Engagement materials
- Yard signs
- Restaurant handouts
DCYF—Department of Children, Youth and Families
ANY FAMILY CAN BE AN ECFE FAMILY
Families who know about ECFE, love ECFE. Unfortunately, not everyone was in the know. There were persistent awareness gaps of this vibrant program, particularly among Hmong, Latino, Somali, Black and Indigenous communities.
Brand Development >
Brand Implementation >
Brand Development >
- brand concepts
- tagline
- illustrations
Brand Implementation >
- Advertising
- Social media
- Direct mail
- Presentation templates
- Engagement materials
- Yard signs
- Restaurant handouts
Insight
We needed to show that ECFE wasn’t just for a select few. It’s for any family, from any culture or walk of life.
Solution
Create a comprehensive, flexible and culturally-responsive system, packaged in a customizable statewide marketing toolkit.
Interactive toolkit guidelines (PDF)
Outcome
ECFE now has a research-driven, culturally-grounded marketing foundation to build long-term sustainability and believability in ECFE’s as an inclusive parenting community dedicated to helping families grow, together.
15 second video
60 second video
30 second video
90 second video
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Thank you for listening and hearing everything we wanted and blowing us away with your marketing magic. I look forward to being able to do more projects with the Neka team in the future.
-Mi Yang, DCYF
