Ameriprise
Turning Complexity into Clarity
Ameriprise needed a compelling approach to market complex annuity products. It needed to be presented in a way that was easy for financial advisors to navigate and easy for clients to understand. No small task when you think about the complexities of wealth management programs.
Brand Implementation >
Brand Implementation >
- user experience design
- digital platform design
Ameriprise
Turning Complexity into Clarity
Ameriprise needed a compelling approach to market complex annuity products. It needed to be presented in a way that was easy for financial advisors to navigate and easy for clients to understand. No small task when you think about the complexities of wealth management programs.
Brand Implementation >
Brand Implementation >
- user experience design
- digital platform design
Insight
It would take a user-centric approach, from start to finish.
Solution
UX best practices were incorporated into a dynamic new design with imagery that reflected fun-loving and active people on the precipice of retirement.
Outcome
Clarity over complexity. Ameriprise had a dynamic new tool that was easy for them to navigate and easy for their clients to understand.
