Normandale Community College
The study of standing out
Normandale needed to find a way to differentiate from the many post-secondary institutions in the state. As Normandale’s brand agency, Neka Creative was asked to take on the task for repositioning the college.
Brand Strategy >
Brand Development >
Brand Strategy >
- Research
- Testing
- Brand workshops
- Student engagement
- Strategic direction
- Creative direction
- Marketing plan
Brand Development >
- Brand concepts
- Tagline
Normandale Community College
The study of standing out
Normandale needed to find a way to differentiate from the many post-secondary institutions in the state. As Normandale’s brand agency, Neka Creative was asked to take on the task for repositioning the college.
Brand Strategy >
Brand Development >
Brand Strategy >
- Research
- Testing
- Brand workshops
- Student engagement
- Strategic direction
- Creative direction
- Marketing plan
Brand Development >
- Brand concepts
- Tagline
Insight
To differentiate in a meaningful way, we knew we needed to study student, staff and faculty interests, attitudes and aspirations.
Solution
We held on-campus student-engagement events, conducted brand workshops and tapped into our ongoing knowledge of Normandale. That led to an aspirational new position and brand campaign.
Outcome
Normandale is well on its way of becoming known as a global education community that caringly supports students in pursuit of their career goals and proudly celebrates their success.
