A new ordinance was passed this summer ensuring earned sick and safe time for all Saint Paul workers. To let employers know about their obligations under the new law and to raise awareness with the general public, the City of Saint Paul engaged Neka Creative. The brand development agency created employer posters and the direct mail postcard, positioning the new ESST law as an opportunity to support happy, healthy and safe employees. Neka Creative also developed and produced the consumer awareness campaign appearing on Saint Paul bus shelters and the METRO Green Line. “It was rewarding to see this important announcement on the streets of Saint Paul,” said Sheri Ellis, Neka Creative strategic/creative writer. The campaign was ultimately designed to let Saint Paul employees know they have rights they may not be aware of, and that under this new law, they don’t have to choose between their paycheck and the health of their families or themselves.