Minneapolis, MN, October 2016—East Town is an emerging area to watch. It’s where the historic Guthrie lives. It boasts the proud new home of the Minnesota Vikings. It serves some of the best ice cream in the country. But there’s much more than meets the eye…and taste buds. East Town is one of the fast-growing business districts of Minneapolis filled with interesting restaurants, contemporary urban dwellings, lush city parks and areas poised for enterprising growth. Neka Creative was pleased to support the East Town Business Partnership (ETBP) in their efforts to shout the district’s virtues to residents, visitors and business leaders.
The East Town Business Partnership (formerly East Downtown Council) asked Neka Creative to develop their new association brochure as a vehicle to launch their new brand identity in addition to communicating numerous member benefits. “We are as thrilled to assist the East Town Business Partnership as we are to be a member ourselves,” states Neka Creative president, Rosemary Ugboajah. “Neka Creative understands and exemplifies inclusionary strategies and brand alignment like few other firms in the field. They gave us more than a brochure—they helped us find our voice!” says Dan Collison, executive director for the East Town Business Partnership.