Being inclusive is not just a worthy aspiration, it’s essential for the success of your brand. Inclusive brands foster environments that are welcoming and safe for people of all backgrounds, identities and abilities. They make internal and external audiences feel represented and respected. So, how can you make sure you’re heading down the right road?
Start by aligning yourself with people who truly understand what it means to be inclusive. Then, take a close look at your brand agency and ask yourself these questions.
1. Are their values aligned with yours?
Sharing the same values is key to any personal relationship and it’s no different in business. Does your brand agency value inclusion? Do they understand the rigor it takes to drive inclusive brand success? If not, maybe some realignment is in order.
2. Is curiosity part of their DNA?
Your marketing partner should be relentlessly curious; willing to dig deep to understand all aspects of your business, culture and brand. You sure don’t want them to be afraid to ask the tough questions or reluctant to face a blank slate.
3. Do they have an inclusive brand development process?
Since inclusion takes an intentional marketing effort, it’s key to have a tried and true process. A brand development process that relies on many voices instead of a select few. One that can turn insightful learnings into inclusive strategies.
4. Is there a commitment to internal and external engagement?
All too often, internal audiences get missed in the brand development mix. Real success comes from engaging both internal and external audiences. Understanding their respective needs and desires through engaging marketing research is when the real strategic magic happens.
5. Are diverse perspectives actively pursued and embraced?
Not only do inclusive brand partners seek DEI perspectives, they’re also made up of people that reflect a broad range of backgrounds, ethnicities, genders, abilities and more. This helps to challenge tired old assumptions and uncover exciting new opportunities.
Contact us to learn more about how inclusive partnership can put your brand on the right road to success.
Neka Creative is a full-service brand development agency in Minneapolis, anchored on the promise of inclusion. We help clients get on, stay on and thrive on the road to brand inclusion success.