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The commons branded reading booths located in public outdoor plaza



An oasis in the heart of downtown Minneapolis

Our city just got fresher, livelier and more welcoming with the launch of The Commons, an outdoor gathering place nestled in the heart of downtown Minneapolis. Neka Creative developed the brand for The Commons, starting with a strategic direction reflecting the inclusive nature of this exciting new green space. They also created the new logo, identity standards, nomenclature and brand creative positioning The Commons as “Your Downtown Oasis.”

“Neka Creative has been a wonderful partner. With humor, creativity and keen focus, they distilled the community’s vision for The Commons into a clear and dynamic brand identity that represents The Commons now and into the future,” said Beth Shogren, Executive Director of Green Minneapolis.

Green Minneapolis, a multi-project conservancy managing The Commons, launched an inaugural summer season as inspiring as the brand promise itself. Designed to be a common ground space for everyone, people from all communities and backgrounds are encouraged to make it their very own. They can come together to enjoy the robust lineup of happenings from music performances, children’s activities, farmers market and movie nights.

Neka Creative President Rosemary Ugboajah shares her enthusiasm: “As a brand development firm committed to inclusivity, we are thrilled to be a part of The Commons’ significant contribution to our city. We’re also proud of the aspirational vision to help transform downtown into a place that shades, connects and welcomes everyone.”

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