ReConnect Rondo
It was (past) time to right (past) wrongs
Rondo was once a thriving community where kids played, families grew and businesses prospered. It was the place to be for African Americans. But construction of I-94 in the ’60s literally tore this vibrant neighborhood apart. The solution? A land bridge to reconnect the community.
> Brand Strategy
> Brand Development
> Brand Implementation
> Marketing
> Brand Strategy
- research
- brand workshops
- strategic direction
- brand blueprint
- messaging matrix
- brand launch plan
> Brand Development
- logo design
- image system
- brand concepts
- web design
> Brand Implementation
- web content and development
> Marketing
- collateral
- social media
- earned media
ReConnect Rondo
It was (past) time to right (past) wrongs
Rondo was once a thriving community where kids played, families grew and businesses prospered. It was the place to be for African Americans. But construction of I-94 in the ’60s literally tore this vibrant neighborhood apart. The solution? A land bridge to reconnect the community.
Brand Strategy >
Brand Development >
Brand Implementation >
Marketing >
Brand Strategy >
- research
- brand workshops
- strategic direction
- brand blueprint
- messaging matrix
- brand launch plan
Brand Development >
- logo design
- image system
- brand concepts
- web design
Brand Implementation >
- web content and development
Marketing >
- collateral
- social media
- earned media
Insight
What exactly is a land bridge, and why exactly should I care? The existing brand direction wasn’t gaining enough traction. It needed to be bigger, clearer and more motivating. It needed a movement.
Solution
A compelling brand direction reflecting a big, bold vision—Minnesota’s first African American cultural enterprise district connected by a community land bridge.
