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ReConnect Rondo

It was (past) time to right (past) wrongs

Rondo was once a thriving community where kids played, families grew and businesses prospered. It was the place to be for African Americans. But construction of I-94 in the ’60s literally tore this vibrant neighborhood apart. The solution? A land bridge to reconnect the community.

ReConnect Rondo

It was (past) time to right (past) wrongs

Rondo was once a thriving community where kids played, families grew and businesses prospered. It was the place to be for African Americans. But construction of I-94 in the ’60s literally tore this vibrant neighborhood apart. The solution? A land bridge to reconnect the community.

Insight

What exactly is a land bridge, and why exactly should I care? The existing brand direction wasn’t gaining enough traction. It needed to be bigger, clearer and more motivating. It needed a movement.

Solution

A compelling brand direction reflecting a big, bold vision—Minnesota’s first African American cultural enterprise district connected by a community land bridge.
Reconnect Rondo website design for mobile

Outcome

ReConnect Rondo is gaining spectacular momentum. Community leaders are reenergized. Individuals are getting involved. The media has engaged. Policy makers are committed to making it happen.

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