Council for Minnesotans of African Heritage (CMAH)
Good work deserves good exposure
CMAH’s work for Minnesotans of African Heritage was not widely known or understood. Previously high turnover of leadership and staff, low awareness of who they serve, and a lack of clarity on how the organization benefits its constituents led to a pressing need for increased exposure and education. Our job was to make sure CMAH got the exposure they needed to showcase their powerful mission and progress.
- repositioning direction
- marketing strategy
- Annual report (multiple years)
- Ad campaigns
Council for Minnesotans of African Heritage (CMAH)
Good work deserves good Exposure
CMAH’s work for Minnesotans of African Heritage was not widely known or understood. Previously high turnover of leadership and staff, low awareness of who they serve, and a lack of clarity on how the organization benefits its constituents led to a pressing need for increased exposure and education. Our job was to make sure CMAH got the exposure they needed to showcase their powerful mission and progress.
- repositioning direction
- marketing strategy
- Annual report (multiple years)
- Ad campaigns
Insight
We needed to elevate CMAH’s passionate role of giving voice to Minnesotans of African Heritage, making sure they are heard, seen and respected when it comes to the political, social, and economic policies and procedures of the state.
Solution
Through primary and secondary research, we found new ways to increase visibility and resonance with constituents. We created a refined positioning strategy followed by bold brand executions.
Outcome
Our marketing, creative and outreach efforts were instrumental in boosting awareness, encouraging engagement and inspiring action. The work has been key to successfully engaging communications, amplifying voices and moving important initiatives forward.
