Agate Housing and Services
Walking alongside people works wonders
The merger of House of Charity and St. Stephen’s Human Services gave them an opportunity to make an even bigger difference for unhoused people. It gave us the opportunity to create one blended brand, encompassing the bold essence of both organizations.
Brand Strategy >
Brand Development >
Brand Implementation >
Brand Strategy >
- research
- strategic planning
- brand blueprint
- brand architecture and nomenclature
- messaging matrix
Brand Development >
- naming
- logo design
- image system
- brand concepts
- tagline
Brand Implementation >
- website development
- marketing collateral
- operational collateral
Agate Housing and Services
Walking alongside people works wonders
The merger of House of Charity and St. Stephen’s Human Services gave them an opportunity to make an even bigger difference for unhoused people. It gave us the opportunity to create one blended brand, encompassing the bold essence of both organizations.
Brand Strategy >
Brand Development >
Brand Implementation >
Brand Strategy >
- research
- strategic planning
- brand blueprint
- brand architecture and nomenclature
- messaging matrix
Brand Development >
- naming
- logo design
- image system
- brand concepts
- tagline
Brand Implementation >
- website development
- marketing collateral
- operational collateral
Insight
With similar desires yet opposing cultures, the fear of change in both organizations was palpable. We needed to build trust with leadership, staff and stakeholders throughout the entire brand process.
Solution
This called for nothing less than an inclusive brand approach…from the inside out.
Outcome
One brand that unified the staff with pride and positioned the organization with hope.
