Ramsey County
All aboard
The Riverview Corridor is chock full of great places to live, play and work. And what better way to get to all of these place than with an enhanced transit plan. That’s exactly what Ramsey County has in mind, but to get everyone on board they needed inclusive engagement and interruptive communications from start to finish.
Brand Development >
Brand Implementation >
Brand Development >
- logo design
- image system
- brand concepts
- tagline
- illustration
- web design
Brand Implementation >
- signage
- OOH advertising
- presentation materials
Ramsey County
All aboard
The Riverview Corridor is chock full of great places to live, play and work. And what better way to get to all of these place than with an enhanced transit plan. That’s exactly what Ramsey County has in mind, but to get everyone on board they needed inclusive engagement and interruptive communications from start to finish.
Brand
Development >
Development >
Brand
Implementation >
Implementation >
Brand
Development >
Development >
- Brand concepts
- Taglines
- Illustrations
- Web design
Brand
Implementation >
Implementation >
- Advertising campaigns (print, digital and OOH)
- Email campaigns
- Presentation templates
- Newsletters
- Engagement materials
- Web banners
Insight
We had to understand the diverse needs of a very diverse audience base in order to find an inspiring brand thread to weave through all communications. Then we needed to bring that thread to life in moving ways.
Solution
Our Inclusivity Marketing™ process was instrumental in helping us create several compelling campaigns designed to build widespread awareness and interest with businesses, community members and key stakeholders.
Outcome
A cohesive and engaging brand that inspires people to envision the significance of transit priorities for greater mobility, livability and growth.
