Normandale Community College
More brand respect, sir
Normandale Community College was eager to launch their new academic offering—a teaching certification program for Black men. A revolutionary program for Black/African American men interested in becoming licensed K-12 teachers.
Brand
Strategy >
Strategy >
Brand
Implementation >
Implementation >
Brand
Strategy >
Strategy >
- research
- brand architecture
Brand
Implementation >
Implementation >
- naming
- nomenclature
- identity
- brand extension guidelines
Normandale Community College
More brand respect, Sir
Normandale Community College was eager to launch their new academic offering—a teaching certification program for Black men. A revolutionary program for Black/African American men interested in becoming licensed K-12 teachers.
Brand
Strategy >
Strategy >
Brand
Implementation >
Implementation >
Brand
Strategy >
Strategy >
- research
- brand architecture
Brand
Implementation >
Implementation >
- naming
- nomenclature
- identity
- brand extension guidelines
Insight
Normandale needed a brand launch as inspiring as the program itself.
Solution
Sirtify continues to garner local and national attention.
Outcome
A cohesive and engaging brand that inspires people to envision the significance of transit priorities for greater mobility, livability and growth.
