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City of Saint Paul

Vast appeal for a vital law

The Human Rights and Equal Economic Opportunity Department of the City of Saint Paul wanted as many people as possible to know about their new ordinance requiring paid time off for individual or family illness, medical appointments, domestic violence, sexual assault and more. Employees needed to know their rights. Employers needed to know their responsibilities.

City of Saint Paul

Vast appeal for a vital law

The Human Rights and Equal Economic Opportunity Department of the City of Saint Paul wanted as many people as possible to know about their new ordinance requiring paid time off for individual or family illness, medical appointments, domestic violence, sexual assault and more. Employees needed to know their rights. Employers needed to know their responsibilities.

Insight

To get the word out with inclusive intent, a breakthrough campaign with emotional resonance was on the docket.

Solution

We created an informative awareness campaign that was as heartfelt as it was inclusive.
ESST postcards showing a panoramic shot of Minneapolis

Outcome

A healthier, safer and more informed public. Greater awareness of Saint Paul as an inclusive place to live and work.

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