City of Saint Paul
Vast appeal for a vital law
The Human Rights and Equal Economic Opportunity Department of the City of Saint Paul wanted as many people as possible to know about their new ordinance requiring paid time off for individual or family illness, medical appointments, domestic violence, sexual assault and more. Employees needed to know their rights. Employers needed to know their responsibilities.
Brand Implementation >
Brand Strategy >
Brand Implementation >
- outdoor ads
- workspace materials
- direct mail
Brand Strategy >
- communications strategy
City of Saint Paul
Vast appeal for a vital law
The Human Rights and Equal Economic Opportunity Department of the City of Saint Paul wanted as many people as possible to know about their new ordinance requiring paid time off for individual or family illness, medical appointments, domestic violence, sexual assault and more. Employees needed to know their rights. Employers needed to know their responsibilities.
Brand Implementation >
Brand Strategy >
Brand Implementation >
- outdoor ads
- workspace materials
- direct mail
Brand Strategy >
- communications strategy
Insight
To get the word out with inclusive intent, a breakthrough campaign with emotional resonance was on the docket.
Solution
We created an informative awareness campaign that was as heartfelt as it was inclusive.
