CultureBrokers
To break through, you need to be bold
CultureBrokers, a respected organization known for delivering authentic DEI services, found themselves with some stiff competition. To stay relevant in this growing field with an ever-growing need for greater diversity, equity and inclusion, CultureBrokers needed to get bold in their positioning and communications.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- Brand evaluation
Brand Implementation >
- Brand campaign
- Identity development
- Image system
- Collateral
- Website design
- Brand guidelines
CultureBrokers
To break through, you need to be bold
CultureBrokers, a respected organization known for delivering authentic DEI services, found themselves with some stiff competition. To stay relevant in this growing field with an ever-growing need for greater diversity, equity and inclusion, CultureBrokers needed to get bold in their positioning and communications.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- Brand evaluation
Brand Implementation >
- Brand campaign
- Identity development
- Image system
- Collateral
- Website design
- Brand guidelines
Insight
It was clear that a hard-hitting brand refresh was needed to break through. The value proposition and creative direction had to work hard to differentiate CultureBrokers in a meaningful way.
Solution
We audited current brand messaging and materials, reviewed the competitive landscape and delved into the client’s vision for business growth and sustainability.
Outcome
CultureBroker’s revamped brand presence clearly sets them apart from the competition. It showcases their vast experience and makes a results-oriented case for helping organizations quickly and genuinely attain DEI goals.
