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TruHealth

Healthy brand strategies are good for all of us

TruHealth Foods, a manufacturer of functional foods that helps curb and treat diseases such as cardiovascular and diabetic ailments, was ready to introduce a new product line in the United States.

TruHealth

Healthy brand strategies are good for all of us

TruHealth Foods, a manufacturer of functional foods that helps curb and treat diseases such as cardiovascular and diabetic ailments, was ready to introduce a new product line in the United States.

Insight

After experiencing success in Canada, TruHealth was eager to execute their expansion plans, but it was clear that a very different solution was needed for a US launch.

Solution

Scalable brand architecture, packaging system and marketing strategically targeting US consumers while giving investors new reasons to get on board.

Outcome

The organization was successful getting the funding they needed to enter the US market.

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