TruHealth
Healthy brand strategies are good for all of us
TruHealth Foods, a manufacturer of functional foods that helps curb and treat diseases such as cardiovascular and diabetic ailments, was ready to introduce a new product line in the United States.
Brand strategy
Brand implementation
Brand strategy
- brand architecture
Brand implementation
- naming
- identity
- image system
- package design
TruHealth
Healthy brand strategies are good for all of us
TruHealth Foods, a manufacturer of functional foods that helps curb and treat diseases such as cardiovascular and diabetic ailments, was ready to introduce a new product line in the United States.
Brand strategy
Brand implementation
Brand strategy
- brand architecture
Brand implementation
- naming
- identity
- image system
- package design
Insight
After experiencing success in Canada, TruHealth was eager to execute their expansion plans, but it was clear that a very different solution was needed for a US launch.
Solution
Scalable brand architecture, packaging system and marketing strategically targeting US consumers while giving investors new reasons to get on board.
