PRX

Creating great brands takes a good deal of listening

PRX, the leader in audio journalism and storytelling, wanted to fill the podcast listening gap with kids, 8-12. Their new network needed an engaging way for them to discover what’s next in life…and in the world. It also needed the parental seal of approval.

PRX

Creating great brands takes a good deal of listening

PRX, the leader in audio journalism and storytelling, wanted to fill the podcast listening gap with kids, 8-12. Their new network needed an engaging way for them to discover what’s next in life…and in the world. It also needed the parental seal of approval.

Insight

Brand success hinged on being cool enough to entice tweens and educational enough to reassure parents.
Trax social media ad with headline "Listen while you move" with a middle-school aged kid wearing headphones jumping, framed by vibrant colors
Trax social media ad featuring relaxed middle-schooler with closed eyes, wearing large headphones. Headline reads "Listen while you chill".
Trax social media ad with headline "Listen while you hang" with a middle-school aged kid wearing headphones and sunglasses, looking relaxed
Trax social media ad with headline "Listen while you shine" with a young adule wearing headphones, smiling and looking upwards

Solution

A strategy that positioned PRX as the leader in the tween category. A brand that would encourage kids to listen, learn and get ready for the big wide world around them.

Outcome

TRAX from PRX is “the place of substance” for tweens…and grownups. The first podcast dedicated to 8- to 12-year-olds. The place to listen for what’s next.

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© 2023 Neka Creative Inc. Inclusivity Marketing™ is a trademark of Neka Creative
© 2023 Neka Creative Inc.
Inclusivity Marketing™ is a trademark of Neka Creative