The Commons
A downtown oasis for all
This new park by the U.S. Bank Stadium in Minneapolis provided an opportunity for the city to shine. However, due to its proximity to the new stadium and surrounding businesses, The Commons was caught in the discourse of public resources and usage rights.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- research
- competitive analysis
- brand direction
- nomenclature
- key messaging
Brand Implementation >
- logo design
- image system
- advertising
- collateral
- identity guidelines
- signage system
The Commons
A downtown oasis for all
This new park by the U.S. Bank Stadium in Minneapolis provided an opportunity for the city to shine. However, due to its proximity to the new stadium and surrounding businesses, The Commons was caught in the discourse of public resources and usage rights.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- research
- competitive analysis
- brand direction
- nomenclature
- key messaging
Brand Implementation >
- logo design
- image system
- advertising
- collateral
- identity guidelines
- signage system
Insight
To truly be successful, The Commons needed to be positioned as a place for everyone who lives, works and visits downtown.
Solution
With insights from Green Minneapolis conservancy board members and city stakeholders, we created an inclusive strategic direction as fresh as the park itself.
Outcome
A bustling green space in the heart of downtown Minneapolis that welcomes all people.
