Swanson Flo
They asked for a new sales brochure. We gave them a winning brand strategy.
Swanson Flo enjoyed success as a process flow systems and support provider for more than 50 years, but soon after, sales started to decline. Not only was the sales force hitting dead ends at critical junctures, they weren’t ready for the changing procurement process. The sales team asked for a brochure to help them conquer this dynamic situation.
Brand Strategy >
Brand Culture >
Brand Implementation >
Brand Strategy >
- research
- ethnography
- brand workshop
- brand architecture
- brand acquisition plan
- onboarding plan
- brand training
Brand Culture >
- sales team training
- brand launch event
Brand Implementation >
- naming
- identity design
- image system
- website
- tradeshow
- marketing collateral
- product wrap
Swanson Flo
They asked for a new sales brochure. We gave them a winning brand strategy.
Swanson Flo enjoyed success as a process flow systems and support provider for more than 50 years, but soon after, sales started to decline. Not only was the sales force hitting dead ends at critical junctures, they weren’t ready for the changing procurement process. The sales team asked for a brochure to help them conquer this dynamic situation.
Brand Strategy >
Brand Culture >
Brand Implementation >
Brand Strategy >
- research
- ethnography
- brand workshop
- brand architecture
- brand acquisition plan
- onboarding plan
- brand training
Brand Culture >
- sales team training
- brand launch event
Brand Implementation >
- naming
- identity design
- image system
- website
- tradeshow
- marketing collateral
- product wrap
Insight
Since the industry was going from “coffee and donut” sales calls to sophisticated online ordering, a single brochure was surely not the answer.
Solution
We transformed Swanson Flo from a widget company to one known for delivering process control solutions. We backed that up with a highly-targeted sales system and brand launch.
Outcome
Today, Swanson Flo has a strong competitive advantage. Prospects know they can rely on the company for comprehensive solutions.
