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Underreaching people is a brand shame

In late 2020, Congress passed a COVID relief package for rent help. To get the word out, Minnesota Housing needed a smart plan. They needed a timely and effective way to reach as many people as possible, particularly those facing greater barriers to access.

Underreaching people is a brand shame

In late 2020, Congress passed a COVID relief package for rent help. To get the word out, Minnesota Housing needed a smart plan. They needed a timely and effective way to reach as many people as possible, particularly those facing greater barriers to access.

Insight

Already plagued with persistent racial disparities in home ownership, homelessness and housing cost burdens, Minnesota faced an uphill battle with COVID-19. Something needed to be done, and it needed to be done fast.

Solution

Ripple OutReach was the ideal solution. This turnkey community outreach service got the right message to the right people with the right results.
RentHelpMN website design displayed on laptop and mobile

Outcome

Ripple OutReach overdelivered with website visits, direct inquiries and RentHelpMN applications.
Website

387,182

website visits to RentHelpMN.org

Inquiries

193,178

direct inquiries
Apps

41,111

applications received
Assistance

$257 million

requested assistance through RentHelpMN

Users

67%

of applications received from Black, Indigenous and people of color

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