Underreaching people is a brand shame
In late 2020, Congress passed a COVID relief package for rent help. To get the word out, Minnesota Housing needed a smart plan. They needed a timely and effective way to reach as many people as possible, particularly those facing greater barriers to access.
Ripple OutReach strategy >
Ripple OutReach creative development >
Ripple OutReach activation >
Ripple OutReach accessibility >
Ripple OutReach strategy >
- marketing plan
- media plan
- outreach plan
Ripple OutReach creative development >
- creative strategy
- logo
- image system
- key messaging
- press releases
- program collateral
- marketing elements
- promotional toolkits
- website
- infographics
Ripple OutReach activation >
- media placement (print, TV, radio)
- media tracking and reporting
- email campaign
- text messaging campaign
- Ripple OutReach activation
Ripple OutReach accessibility >
- content transcreation
- concept and content testing
- cultural relevance testing
Underreaching people is a brand shame
In late 2020, Congress passed a COVID relief package for rent help. To get the word out, Minnesota Housing needed a smart plan. They needed a timely and effective way to reach as many people as possible, particularly those facing greater barriers to access.
Ripple OutReach
strategy >
strategy >
Ripple OutReach
creative development >
creative development >
Ripple OutReach
activation >
activation >
Ripple OutReach
accessibility >
accessibility >
Ripple OutReach
strategy >
strategy >
- marketing plan
- media plan
- outreach plan
Ripple OutReach
creative development >
creative development >
- creative strategy
- logo
- image system
- key messaging
- press releases
- program collateral
- marketing elements
- promotional toolkits
- website
- infographics
Ripple OutReach
activation >
activation >
- media placement (print, TV, radio)
- media tracking and reporting
- email campaign
- text messaging campaign
- Ripple OutReach activation
Ripple OutReach
accessibility >
accessibility >
- content transcreation
- concept and content testing
- cultural relevance testing
Insight
Already plagued with persistent racial disparities in home ownership, homelessness and housing cost burdens, Minnesota faced an uphill battle with COVID-19. Something needed to be done, and it needed to be done fast.
Solution
Ripple OutReach was the ideal solution. This turnkey community outreach service got the right message to the right people with the right results.
Outcome
Ripple OutReach overdelivered with website visits, direct inquiries and RentHelpMN applications.
387,182
website visits to RentHelpMN.org
