Rainbow Health
Sometimes, the process is the product
A brand in free fall is not a pretty sight. JustUs Health needed a new name and positioning to fulfill the organization’s commitment to equitable healthcare access focused on the intersection of gender, orientation, race and ethnicity. We needed to bring our inclusivity muscle to gain widespread engagement and support.
Brand Strategy >
Brand Development >
Brand Strategy >
- input session
- internal engagement planning and implementation
- qualitative research
- creative brief
- brand architecture
Brand Development >
- naming, nomenclature
- key messaging
- identity
- image system
- rollout plan
Rainbow Health
Sometimes, the process is the product
A brand in free fall is not a pretty sight. JustUs Health needed a new name and positioning to fulfill the organization’s commitment to equitable healthcare access focused on the intersection of gender, orientation, race and ethnicity. We needed to bring our inclusivity muscle to gain widespread engagement and support.
Brand Strategy >
Brand Development >
Brand Strategy >
- input session
- internal engagement planning and implementation
- qualitative research
- creative brief
- brand architecture
Brand Development >
- naming, nomenclature
- key messaging
- identity
- image system
- rollout plan
Insight
We quickly saw that brand healing was every bit as important as brand transformation.
