Search
Close this search box.

Rainbow Health

Sometimes, the process is the product

A brand in free fall is not a pretty sight. JustUs Health needed a new name and positioning to fulfill the organization’s commitment to equitable healthcare access focused on the intersection of gender, orientation, race and ethnicity. We needed to bring our inclusivity muscle to gain widespread engagement and support.

Rainbow Health

Sometimes, the process is the product

A brand in free fall is not a pretty sight. JustUs Health needed a new name and positioning to fulfill the organization’s commitment to equitable healthcare access focused on the intersection of gender, orientation, race and ethnicity. We needed to bring our inclusivity muscle to gain widespread engagement and support.

Insight

We quickly saw that brand healing was every bit as important as brand transformation.
Internal landing page for naming and staff engagement

Solution

We brought the entire staff and ecosystem along for the brand ride. Sure, it took a little longer, but it was well worth it.

Outcome

JustUs Health is now Rainbow Health. The staff felt heard. Healing happened. Belief in the new brand was universal.

This website uses cookies to improve your experience. By continuing to use this website, you consent to the use of cookies. If you need more information, please see our privacy policy.