Nilan Johnson Lewis

A standout brand refresh

A bold brand refresh was needed to reflect Nilan Johnson Lewis’ reputation as a nationally-respected law firm.

Nilan Johnson Lewis

A standout brand refresh

A bold brand refresh was needed to reflect Nilan Johnson Lewis’ reputation as a nationally-respected law firm.

Insight

With more and more law firms entering the Minnesota market, Nilan Johnson Lewis needed to stand out from the fast-growing crowd.
Nilan Johnson Lewis brand concept with "Put Above & Beyond in Your Corner" headline. Image depicts NJL logo superimposed over the silhouette of a woman jumping between two cliffs.
Nilan Johnson Lewis custom ad campaign with "Put Deep Expertise in Your Corner" tagline. Image depicts a womans hands holding tablet showing NJL logo superimposed over a diver
Nilan Johnson Lewis custom ad campaign with "Put Game On in Your Corner" headline- image depicts a womans hands holding tablet showing a chessboard with NJL logo superimposed over a chess piece
Nilan Johnson Lewis brand concept with "Put Collaboration in Your Corner" headline. Image depicts NJL logo superimposed over a businesswoman shaking hands with a businessperson.

Solution

Their previous midwest charm and competitive pricing wasn’t quite enough anymore. Bold differentiation was needed.
Nilan Johnson Lewis branded stationery

Outcome

We created a brand direction that balanced the firm’s depth of experience with the fun and edginess of their culture.
Nilan Johnson Lewis webpage designs shown on desktop, laptop, tablet, and mobile

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Get on the road to inclusive brand success

We help all kinds of organizations solve brand problems, achieve brand goals and get on the right road to inclusive brand success.

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© 2023 Neka Creative Inc. Inclusivity Marketing™ is a trademark of Neka Creative
© 2023 Neka Creative Inc.
Inclusivity Marketing™ is a trademark of Neka Creative