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Nilan Johnson Lewis

A standout brand refresh

A bold brand refresh was needed to reflect Nilan Johnson Lewis’ reputation as a nationally-respected law firm.

Nilan Johnson Lewis

A standout brand refresh

A bold brand refresh was needed to reflect Nilan Johnson Lewis’ reputation as a nationally-respected law firm.

Insight

With more and more law firms entering the Minnesota market, Nilan Johnson Lewis needed to stand out from the fast-growing crowd.

Solution

Their previous midwest charm and competitive pricing wasn’t quite enough anymore. Bold differentiation was needed.
Nilan Johnson Lewis branded stationery

Outcome

We created a brand direction that balanced the firm’s depth of experience with the fun and edginess of their culture.

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