NCAA
Something for everyone…on and off the court
The NCAA’s 2019 Men’s Final Four® championship games were a boon for Minneapolis. It was a great opportunity to generate excitement beyond the game, not to mention sparking statewide enthusiasm by showcasing all that Minnesota has to offer. A successful outcome could earn another hosting opportunity and realize $50MM-$100MM in local economic impact.
Brand Implementation >
Brand Implementation >
- marketing campaign
- event planning/management
- public relations management
NCAA
Something for everyone…on and off the court
The NCAA’s 2019 Men’s Final Four® championship games were a boon for Minneapolis. It was a great opportunity to generate excitement beyond the game, not to mention sparking statewide enthusiasm by showcasing all that Minnesota has to offer. A successful outcome could earn another hosting opportunity and realize $50MM-$100MM in local economic impact.
Brand Implementation >
Brand Implementation >
- marketing campaign
- event planning/management
- public relations management
Insight
A holistic approach was needed to help the Final Four host committee achieve their statewide engagement goals. A successful outcome could earn another hosting opportunity as well as $50MM-$100MM in local economic impact.
Solution
A buzz-worthy social media campaign. An event plan built around youth, their families and the athletic community. A seamless logo unveiling event catering to state, city and NCAA dignitaries.
