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NCAA

Something for everyone…on and off the court

The NCAA’s 2019 Men’s Final Four® championship games were a boon for Minneapolis. It was a great opportunity to generate excitement beyond the game, not to mention sparking statewide enthusiasm by showcasing all that Minnesota has to offer. A successful outcome could earn another hosting opportunity and realize $50MM-$100MM in local economic impact.

NCAA

Something for everyone…on and off the court

The NCAA’s 2019 Men’s Final Four® championship games were a boon for Minneapolis. It was a great opportunity to generate excitement beyond the game, not to mention sparking statewide enthusiasm by showcasing all that Minnesota has to offer. A successful outcome could earn another hosting opportunity and realize $50MM-$100MM in local economic impact.

Insight

A holistic approach was needed to help the Final Four host committee achieve their statewide engagement goals. A successful outcome could earn another hosting opportunity as well as $50MM-$100MM in local economic impact.

Solution

A buzz-worthy social media campaign. An event plan built around youth, their families and the athletic community. A seamless logo unveiling event catering to state, city and NCAA dignitaries.
Invitation for Final Four logo unveiling, featuring a heart-shaped basketball logo
Invitation for Final Four logo unveiling, featuring a heart-shaped basketball logo

Outcome

An event that inspired enthusiastic engagement and public relations amounting to $143,000 in earned media placements and 167,431,860 impressions.

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