ROAD READY, NOT ROAD RAGE
They say there are two seasons in Minnesota—winter and road construction. It would be hard to rise above that old adage with the HWY I94 and 35E project, but we knew we could drive clear, concise and compelling communications during all construction phases.
Ripple Outreach Strategy >
Ripple OutReach
Creative Development >
Creative Development >
Ripple Outreach Strategy >
- Marketing plan
- Outreach plan
- Media plan/buy
- Tracking/reporting
Ripple OutReach
Creative Development >
Creative Development >
- Concepts
- Ad extensions
- Marketing collateral
Road Ready,
Not Road Rage
They say there are two seasons in Minnesota—winter and road construction. It would be hard to rise above that old adage with the HWY I94 and 35E project, but we knew we could drive clear, concise and compelling communications during all construction phases.
Ripple Outreach Strategy >
Ripple OutReach
Creative Development >
Creative Development >
Ripple Outreach Strategy >
- Marketing plan
- Outreach plan
- Media plan/buy
- Tracking/reporting
Ripple OutReach
Creative Development >
Creative Development >
- Concepts
- Ad extensions
- Marketing collateral
Insight
Honest, simple and driver-friendly was our preferred route.
Solution
Deliver a comprehensive plan, compelling creative and a variety of ways to keep people well informed and well prepared to navigate construction changes.
Outcome
Significant awareness, engagement, page views and construction update signups.
