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ROAD READY, NOT ROAD RAGE

They say there are two seasons in Minnesota—winter and road construction. It would be hard to rise above that old adage with the HWY I94 and 35E project, but we knew we could drive clear, concise and compelling communications during all construction phases.

Road Ready,
Not Road Rage

They say there are two seasons in Minnesota—winter and road construction. It would be hard to rise above that old adage with the HWY I94 and 35E project, but we knew we could drive clear, concise and compelling communications during all construction phases.

Insight

Honest, simple and driver-friendly was our preferred route.

Solution

Deliver a comprehensive plan, compelling creative and a variety of ways to keep people well informed and well prepared to navigate construction changes.
Digital ad campaign

Outcome

Significant awareness, engagement, page views and construction update signups.

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