Minnesota State

Inclusivity takes a willingness to learn

By 2040, 43% of Minnesotans will be Black, Indigenous and people of color (BIPOC). Unfortunately, higher education hadn’t caught up with the shift. Minnesota State was determined to change that.

Minnesota State

Inclusivity takes a willingness to learn

By 2040, 43% of Minnesotans will be Black, Indigenous and people of color (BIPOC). Unfortunately, higher education hadn’t caught up with the shift. Minnesota State was determined to change that.

Insight

Black, Indigenous and people of color (BIPOC) students have unique needs, motivations and obstacles when it comes to higher education.
Minnesota State social media campaign with "Want to celebrate a new degree of success?" headline with comic book-inspired illustration revealing Minnesota State logo crest shirt
Minnesota State social media campaign with "Ready to break through with a brilliant new opportunity?" headline with comic book-inspired illustration
Minnesota State social media campaign with What could you accomplish with a new set of skills?" headline with comic book-inspired illustration

Solution

We listened. We learned. We focused on what really matters to this audience and created a campaign appealing to their unique needs and motivations.
Minnesota State social media campaign with "Meet your education goals to see a better way forward" headline with young person looking at the camera through a rolled-up diploma like a telescope
Minnesota State social media campaign with" Meet your education goals for more to cheer about in life" headline and young woman with her hands up in celebration in front of her laptop
Minnesota State social media campaign with "Meet your education goals to make you and your family proud" headline and young woman in graduation gown holding a diploma

Outcome

The two ad campaigns we developed authentically and effectively celebrated the aspirations and benefits of a higher education for BIPOC students.

More inclusive brand success

Minnesota Housing

Rainbow Health

Nilan Johnson Lewis "Above & Beyond" graphic showing red NJL logo superimposed over silhouette of person jumping with a sunrise in the background

Nilan Johnson Lewis

Minnesota Housing

Black and white Trax visual banner showing young african american man listening to headphones and wearing white sunglasses

PRX

Minimalist line art of a swan drawn in a yellow, orange, purple, and blue gradient

Get on the road to inclusive brand success

We help all kinds of organizations solve brand problems, achieve brand goals and get on the right road to inclusive brand success.

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© 2023 Neka Creative Inc. Inclusivity Marketing™ is a trademark of Neka Creative
© 2023 Neka Creative Inc.
Inclusivity Marketing™ is a trademark of Neka Creative