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Minnesota State

Inclusivity takes a willingness to learn

By 2040, 43% of Minnesotans will be Black, Indigenous and people of color (BIPOC). Unfortunately, higher education hadn’t caught up with the shift. Minnesota State was determined to change that.

Minnesota State

Inclusivity takes a willingness to learn

By 2040, 43% of Minnesotans will be Black, Indigenous and people of color (BIPOC). Unfortunately, higher education hadn’t caught up with the shift. Minnesota State was determined to change that.

Insight

Black, Indigenous and people of color (BIPOC) students have unique needs, motivations and obstacles when it comes to higher education.

Solution

We listened. We learned. We focused on what really matters to this audience and created a campaign appealing to their unique needs and motivations.

Outcome

The two ad campaigns we developed authentically and effectively celebrated the aspirations and benefits of a higher education for BIPOC students.

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