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Minnesota Department of Commerce

The win for us is reaching the right people

The Minnesota Department of Commerce planned to provide financial assistance to qualified households behind on their utility payments due to COVID-19. They just needed a way to get the right message to the right people.

Minnesota Department of Commerce

The win for us is reaching the right people

The Minnesota Department of Commerce planned to provide financial assistance to qualified households behind on their utility payments due to COVID-19. They just needed a way to get the right message to the right people.

Insight

With the goal of getting up to 10,000 household applications across Minnesota in one month, campaign breakthrough was paramount.

Solution

We created a brand new campaign highlighting Minnesota’s Energy Assistance Program with compelling messages and bold graphics.
Hand holding a Minnesota Department of Commerce postcard with the headline reading "need help with your utility bills?"

Outcome

With 26% impression increases and 35% click increases, we knew we had a winner.

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