Minnesota Department of Commerce

The win for us is reaching the right people

The Minnesota Department of Commerce planned to provide financial assistance to qualified households behind on their utility payments due to COVID-19. They just needed a way to get the right message to the right people.

Minnesota Department of Commerce

The win for us is reaching the right people

The Minnesota Department of Commerce planned to provide financial assistance to qualified households behind on their utility payments due to COVID-19. They just needed a way to get the right message to the right people.

Insight

With the goal of getting up to 10,000 household applications across Minnesota in one month, campaign breakthrough was paramount.
Minnesota Department of Commerce brand concept with headline reading "Need help staying cool in your home?" accompanied by a stack of doodled overdue utility bills
Minnesota Department of Commerce brand concept with headline reading "Need help keeping your house warm?" accompanied by a stack of doodled overdue utility bills
Minnesota Department of Commerce brand concept with headline reading "Need help keeping the lights on?" accompanied by a stack of doodled energy bills
Minnesota Department of Commerce brand concept with headline reading "Need help keeping your water flowing?" accompanied by a stack of overdue water bills

Solution

We created a brand new campaign highlighting Minnesota’s Energy Assistance Program with compelling messages and bold graphics.
Hand holding a Minnesota Department of Commerce postcard with the headline reading "need help with your utility bills?"

Outcome

With 26% impression increases and 35% click increases, we knew we had a winner.

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Get on the road to inclusive brand success

We help all kinds of organizations solve brand problems, achieve brand goals and get on the right road to inclusive brand success.

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© 2023 Neka Creative Inc. Inclusivity Marketing™ is a trademark of Neka Creative
© 2023 Neka Creative Inc.
Inclusivity Marketing™ is a trademark of Neka Creative