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Junita’s Jar

Brand clarity was a key ingredient for this cookie company

The owner of a local cookie company, previously known as Favorable Treats, realized the need for stronger retail visibility, brand loyalty and business growth. There was also a great opportunity to provide better alignment with the owner’s mission of ending relationship violence.

Junita’s Jar

Brand clarity was a key ingredient for this cookie company

The owner of a local cookie company, previously known as Favorable Treats, realized the need for stronger retail visibility, brand loyalty and business growth. There was also a great opportunity to provide better alignment with the owner’s mission of ending relationship violence.

Insight

Given the very crowded marketplace, a new brand direction as delicious as the cookies themselves was needed.
Junita's Jar branded cookie boxes and cookie dough packaging

Solution

A new name, an inspiring strategic direction, a unique brand hook and packaging that could bring it all together.
Junita's Jar Sweet Hope Box with a variety of different packaged cookies inside
Junita's Jar sweet hope box closed

Outcome

Junita’s Jar is now in retail spaces all over Minnesota. The brand was selected as one of two women-owned businesses in the Twin Cities to receive a grant from PepsiCo Inc.
Junita's Jar branded marketing materials

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