Junita’s Jar
Brand clarity was a key ingredient for this cookie company
The owner of a local cookie company, previously known as Favorable Treats, realized the need for stronger retail visibility, brand loyalty and business growth. There was also a great opportunity to provide better alignment with the owner’s mission of ending relationship violence.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- vision/mission/values
- brand messaging
- marketing strategy
Brand Implementation >
- naming
- logo design
- image system
- package design
- marketing/communications materials
- website
- brand guidelines
Junita’s Jar
Brand clarity was a key ingredient for this cookie company
The owner of a local cookie company, previously known as Favorable Treats, realized the need for stronger retail visibility, brand loyalty and business growth. There was also a great opportunity to provide better alignment with the owner’s mission of ending relationship violence.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- vision/mission/values
- brand messaging
- marketing strategy
Brand Implementation >
- naming
- logo design
- image system
- package design
- marketing/communications materials
- website
- brand guidelines
Insight
Given the very crowded marketplace, a new brand direction as delicious as the cookies themselves was needed.
Solution
A new name, an inspiring strategic direction, a unique brand hook and packaging that could bring it all together.
Outcome
Junita’s Jar is now in retail spaces all over Minnesota. The brand was selected as one of two women-owned businesses in the Twin Cities to receive a grant from PepsiCo Inc.
