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Where there's help, there's hope

To ensure no one was left out when it came to sharing Minnesota Housing’s HomeHelpMN program, Ripple OutReach was called to action.

Where there's help, there's hope

To ensure no one was left out when it came to sharing Minnesota Housing’s HomeHelpMN program, Ripple OutReach was called to action.

Insight

Almost 60,000 Minnesotans struggled to make their mortgage payments during the COVID-19 pandemic and many of those were marginalized groups often overlooked by conventional marketing efforts. Minnesota Housing was determined to get their message of hope to the right people.
Social media posts

Solution

Ripple OutReach was selected to get the word to as many people as possible, particularly BIPOC communities, elderly individuals and those with disabilities.
HomeHelpMN web design, showing homepage and internal pages types on desktop, tablet, and mobile phone

Outcome

We got the job done by reaching over 800,000 people with 1,458,936 total impressions
Website

94,975

website visits to HomeHelpMN.org
Digital ads

1,182,582

digital ad impressions
Apps

12,765

applications received

Video

805,891

total reach from video content  in Spanish and English

Users

42%

applications from people of color, exceeding program goals

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