Where there's help, there's hope
To ensure no one was left out when it came to sharing Minnesota Housing’s HomeHelpMN program, Ripple OutReach was called to action.
Ripple OutReach
strategy >
strategy >
Ripple OutReach
creative development >
creative development >
Ripple OutReach
campaign >
campaign >
Ripple OutReach
strategy >
strategy >
- Marketing plan
- Outreach plan
- Media plan/buy
- Tracking/reporting
Ripple OutReach
creative development >
creative development >
- concepts
- ad extensions
- marketing collateral
- translations
- website design
- website development
Ripple OutReach
campaign >
campaign >
- Ripple OutReacher recruitment
- email marketing
- marketing toolkits
Where there's help, there's hope
To ensure no one was left out when it came to sharing Minnesota Housing’s HomeHelpMN program, Ripple OutReach™ was called to action.
Ripple OutReach
strategy >
strategy >
Ripple OutReach
creative development >
creative development >
Ripple OutReach
campaign >
campaign >
Ripple OutReach
strategy >
strategy >
- Marketing plan
- Outreach plan
- Media plan/buy
- Tracking/reporting
Ripple OutReach
creative development >
creative development >
- concepts
- ad extensions
- marketing collateral
- translations
- website design
- website development
Ripple OutReach
campaign >
campaign >
- Ripple OutReacher recruitment
- email marketing
- marketing toolkits
Insight
Almost 60,000 Minnesotans struggled to make their mortgage payments during the COVID-19 pandemic and many of those were marginalized groups often overlooked by conventional marketing efforts. Minnesota Housing was determined to get their message of hope to the right people.
Solution
Ripple OutReach was selected to get the word to as many people as possible, particularly BIPOC communities, elderly individuals and those with disabilities.
Outcome
We got the job done by reaching over 800,000 people with 1,458,936 total impressions
94,975
website visits to HomeHelpMN.org
1,182,582
digital ad impressions
12,765
applications received
805,891
total reach from video content in Spanish and English
42%
of application from people of color, exceeding program goals
