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Hennepin County

Many communities,
One brand

The Blue Line rail extension in the northwest metro provided an opportunity for Hennepin County to shed light on the economic development potential in North Minneapolis, Golden Valley, Crystal, Robbinsdale and Brooklyn Park. The potential for that region hinges on the development of one welcoming brand.

Hennepin County

Many communities, One brand

The Blue Line rail extension in the northwest metro provided an opportunity for Hennepin County to shed light on the economic development potential in North Minneapolis, Golden Valley, Crystal, Robbinsdale and Brooklyn Park. The potential for that region hinges on the development of one welcoming brand.

Insight

A compelling thread had to weave its way through many different city brands, cultural communities and preconceived notions of what was needed to succeed.

Solution

One welcoming brand to stimulate community pride, economic development and public exploration of the many hidden gems along the northwest metro corridor.

Outcome

NW Crossing is well poised to elevate the region for residents, visitors and investors. It’s ready and waiting for where the Blue Line can take us next.
Mockup of NW Crossing wayfinding, highlighted by a multicolored, skewed checkerboard pattern on the posts

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