Hennepin County
Many communities,
One brand
The Blue Line rail extension in the northwest metro provided an opportunity for Hennepin County to shed light on the economic development potential in North Minneapolis, Golden Valley, Crystal, Robbinsdale and Brooklyn Park. The potential for that region hinges on the development of one welcoming brand.
Brand Strategy >
Brand Development >
Brand Implementation >
Marketing >
Brand Strategy >
- research
- engagement planning
- community engagement
- brand workshop
- brand blueprint
- messaging matrix
Brand Development >
- naming
- logo design
- image system
- brand concepts
Brand Implementation >
- wayfinding maps
Marketing >
- marketing recommendations
Hennepin County
Many communities, One brand
The Blue Line rail extension in the northwest metro provided an opportunity for Hennepin County to shed light on the economic development potential in North Minneapolis, Golden Valley, Crystal, Robbinsdale and Brooklyn Park. The potential for that region hinges on the development of one welcoming brand.
Brand Strategy >
Brand Development >
Brand Implementation >
Marketing >
Brand Strategy >
- research
- engagement planning
- community engagement
- brand workshop
- brand blueprint
- messaging matrix
Brand Development >
- naming
- logo design
- image system
- brand concepts
Brand Implementation >
- wayfinding maps
Marketing >
- marketing recommendations
Insight
A compelling thread had to weave its way through many different city brands, cultural communities and preconceived notions of what was needed to succeed.
Solution
One welcoming brand to stimulate community pride, economic development and public exploration of the many hidden gems along the northwest metro corridor.
Outcome
NW Crossing is well poised to elevate the region for residents, visitors and investors. It’s ready and waiting for where the Blue Line can take us next.
