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Green Minneapolis

Green with downtown envy

Green Minneapolis is a multi-park conservancy created around the same time as the multimillion dollar U.S. Bank Stadium. It needed to be widely-appreciated for its photosynthesis-inspired vision while also differentiating from government entities and the new stadium.

Green Minneapolis

Green with Downtown Envy

Green Minneapolis is a multi-park conservancy created around the same time as the multimillion dollar U.S. Bank Stadium. It needed to be widely-appreciated for its photosynthesis-inspired vision while also differentiating from government entities and the new stadium.

Insight

It was an ideal opportunity to convey the benefits of tree-filled spaces for all who live, work and visit downtown. A chance to make downtown Minneapolis shine green as well as purple.

Solution

To bring this green vision to life in a truly inclusive way, we set out to gain insights from key partners, advocates and dissenters.

Outcome

Green Minneapolis is the “go to” organization for downtown greening, ensuring a vibrant, inclusive and tree-loving downtown.

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