Green Minneapolis
Green with downtown envy
Green Minneapolis is a multi-park conservancy created around the same time as the multimillion dollar U.S. Bank Stadium. It needed to be widely-appreciated for its photosynthesis-inspired vision while also differentiating from government entities and the new stadium.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- primary research
- brand workshop
- brand direction
- brand architecture
Brand Implementation >
- logo design
- image system
- website design
- website development
- presentation
- brand guidelines
Green Minneapolis
Green with Downtown Envy
Green Minneapolis is a multi-park conservancy created around the same time as the multimillion dollar U.S. Bank Stadium. It needed to be widely-appreciated for its photosynthesis-inspired vision while also differentiating from government entities and the new stadium.
Brand Strategy >
Brand Implementation >
Brand Strategy >
- primary research
- brand workshop
- brand direction
- brand architecture
Brand Implementation >
- logo design
- image system
- website design
- website development
- presentation
- brand guidelines
Insight
It was an ideal opportunity to convey the benefits of tree-filled spaces for all who live, work and visit downtown. A chance to make downtown Minneapolis shine green as well as purple.
Solution
To bring this green vision to life in a truly inclusive way, we set out to gain insights from key partners, advocates and dissenters.
Outcome
Green Minneapolis is the “go to” organization for downtown greening, ensuring a vibrant, inclusive and tree-loving downtown.
