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Deluxe Corporation

Calling all Employees

Deluxe’s restructuring plan held great promise, but it also meant steep layoffs. That led to low employee morale and continued disengagement. Something had to be done to reassure and reinspire remaining employees.

Deluxe Corporation

Calling all Employees

Deluxe’s restructuring plan held great promise, but it also meant steep layoffs. That led to low employee morale and continued disengagement. Something had to be done to reassure and reinspire remaining employees.

Insight

The more secure people felt, the more likely they’d stay put. The more they loved working at Deluxe, the more they’d help recruit the right people for the right positions.

Solution

An internal engagement plan, led by an approachable mascot, gave employees the reassurance they needed to stay in their positions and believe in Deluxe as a great place to work.

Outcome

Employees were transformed…from doubters into evangelists.
Deluxe Intranet
Deluxe Intranet

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