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Ameriprise

Turning Complexity into Clarity

Ameriprise needed a compelling approach to market complex annuity products. It needed to be presented in a way that was easy for financial advisors to navigate and easy for clients to understand. No small task when you think about the complexities of wealth management programs.

Ameriprise

Turning Complexity into Clarity

Ameriprise needed a compelling approach to market complex annuity products. It needed to be presented in a way that was easy for financial advisors to navigate and easy for clients to understand. No small task when you think about the complexities of wealth management programs.

Insight

It would take a user-centric approach, from start to finish.

Solution

UX best practices were incorporated into a dynamic new design with imagery that reflected fun-loving and active people on the precipice of retirement.

Outcome

Clarity over complexity. Ameriprise had a dynamic new tool that was easy for them to navigate and easy for their clients to understand.

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