Search
Close this search box.

AmazeWorks

Belonging is smart business

AmazeWorks has been well respected for bringing their anti-bias programming to the K-12 education system for years. Seeing a heightened commitment from many organizations to improve DEI initiatives and perceptions at their firms, they realized a significant opportunity. With the right brand positioning, they could enter this new market without alienating their current base.

AmazeWorks

Belonging is smart business

AmazeWorks has been well respected for bringing their anti-bias programming to the K-12 education system for years. Seeing a heightened commitment from many organizations to improve DEI initiatives and perceptions at their firms, they realized a significant opportunity. With the right brand positioning, they could enter this new market without alienating their current base.

Insight

Belonging is powerful for kids…but adults like it too.

Solution

With the concept of belonging at the core, reposition AmazeWorks to an emerging audience without alienating the current customer base.

Outcome

The new AmazeWorks brand has been warmly embraced by both audience segments and now helps businesses, organizations and schools with their anti-bias programming.

This website uses cookies to improve your experience. By continuing to use this website, you consent to the use of cookies. If you need more information, please see our privacy policy.