AmazeWorks
Belonging is smart business
AmazeWorks has been well respected for bringing their anti-bias programming to the K-12 education system for years. Seeing a heightened commitment from many organizations to improve DEI initiatives and perceptions at their firms, they realized a significant opportunity. With the right brand positioning, they could enter this new market without alienating their current base.
- research
- brand workshops
- strategic direction
- brand architecture
- naming and nomenclature
- brand blueprint
- messaging matrix
- logo design
- image system
- brand concepts
- web design
- web content
- website development
AmazeWorks
Belonging is smart business
AmazeWorks has been well respected for bringing their anti-bias programming to the K-12 education system for years. Seeing a heightened commitment from many organizations to improve DEI initiatives and perceptions at their firms, they realized a significant opportunity. With the right brand positioning, they could enter this new market without alienating their current base.
- research
- brand workshops
- strategic direction
- brand architecture
- naming and nomenclature
- brand blueprint
- messaging matrix
- logo design
- image system
- brand concepts
- web design
- web content
- website development
Insight
Belonging is powerful for kids…but adults like it too.
Solution
With the concept of belonging at the core, reposition AmazeWorks to an emerging audience without alienating the current customer base.
Outcome
The new AmazeWorks brand has been warmly embraced by both audience segments and now helps businesses, organizations and schools with their anti-bias programming.
