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Alexis Bailly Vineyard

Two’s company, three’s a party

Alexis Bailly, a beloved Minnesota winery since 1978, embarked on the introduction of its third dessert wine. They knew the time was ripe for this tasty new addition, as long as it didn’t replace the original two dessert wines proudly displayed on liquor store shelves.

Alexis Bailly Vineyard

Two’s company, three’s a party

Alexis Bailly, a beloved Minnesota winery since 1978, embarked on the introduction of its third dessert wine. They knew the time was ripe for this tasty new addition, as long as it didn’t replace the original two dessert wines proudly displayed on liquor store shelves.

Insight

Shelf space is hard to get and let’s face it, there are a lot of wonderful wines and wine labels out there. Buyers and distributors needed a tasty reason to be inspired.

Solution

When it comes to great wines, one is not enough. We re-packaged the first two wines in a sexy new look and re-introduced the Alexis Bailly dessert wine trio.
Alexis Bailly Wine Club branded bottle carrier

Outcome

Dessert was never better. Neither were gift-giving ideas and sales that increased across all three products.

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