Alexis Bailly Vineyard
Two’s company, three’s a party
Alexis Bailly, a beloved Minnesota winery since 1978, embarked on the introduction of its third dessert wine. They knew the time was ripe for this tasty new addition, as long as it didn’t replace the original two dessert wines proudly displayed on liquor store shelves.
Brand Strategy >
Brand Development >
Brand Implementation >
Brand Strategy >
- brand strategy
- positioning
Brand Development >
- naming
- logo design
- packaging design
Brand Implementation >
- packaging extension
- marketing collateral
Alexis Bailly Vineyard
Two’s company, three’s a party
Alexis Bailly, a beloved Minnesota winery since 1978, embarked on the introduction of its third dessert wine. They knew the time was ripe for this tasty new addition, as long as it didn’t replace the original two dessert wines proudly displayed on liquor store shelves.
Brand Strategy >
Brand Development >
Brand Implementation >
Brand Strategy >
- brand strategy
- positioning
Brand Development >
- naming
- logo design
- packaging design
Brand Implementation >
- packaging extension
- marketing collateral
Insight
Shelf space is hard to get and let’s face it, there are a lot of wonderful wines and wine labels out there. Buyers and distributors needed a tasty reason to be inspired.
Solution
When it comes to great wines, one is not enough. We re-packaged the first two wines in a sexy new look and re-introduced the Alexis Bailly dessert wine trio.
