Neka Creative and U.S. Bank Stadium

Construction workers signing their names on a white wall in the US Bank Stadium while it's under construction

Minneapolis, MN, November 2016—Neka Creative, a woman and minority-owned brand development firm, was chosen by the Minnesota Sports Facilities Authority (MSFA) to tell the equity hiring and contracting story during the design and construction phases of the U.S. Bank Stadium. Since failure wasn’t an option for the MSFA, the report needed to be as victorious […]

One size does not fit all

Minnesota Olmstead Plan banner ad showing young, happy man and woman embracing a disabled child

In 2013, Governor Mark Dayton issued an executive order establishing the Minnesota Olmstead Plan. It is a transformative initiative with a mission to make Minnesota a place where people with disabilities can live, learn, work and enjoy life in the most integrated settings possible. This progressive Plan helps people with a wide range of seen […]

Marketing inclusivity–afterthought or aspirational thinking?

Close-up of a chalk rainbow on blacktop

We all want to be seen and heard. We all have a strong need for acceptance. That’s true in life and it surely is true in business. Genuine recognition goes a long way to making people feel involved. Conversely, treating inclusivity as a marketing afterthought not only makes people feel excluded, it’s just not smart […]