Protected: Minnesota Department of Health (MDH)

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DCYF—Department of Children, Youth and Families

Any family can be an ECFE family Families who know about ECFE, love ECFE. Unfortunately, not everyone was in the know. There were persistent awareness gaps of this vibrant program, particularly among Hmong, Latino, Somali, Black and Indigenous communities. Brand Development > Brand Implementation > Brand Development > brand concepts tagline illustrations Brand Implementation > […]

SUPER Unit—Youth Cannabis Education Campaign

TO BE OPEN IS TO BE AWARE Encouraging young people to be open to learning about the potent effects of cannabis was critical. Being believable was essential. Strategic Development > Creative development > Strategic Development > Marketing plan Outreach plan Media plan/buy Tracking/reporting Multi-agency leadership Creative development > Concepts Ad extensions Videos Marketing collateral Transcreations […]

Hennepin County

Dream over the disruption The last road reconstruction on Sunset Drive in Minnetonka was in 1969 so it was more than time for a big upgrade. Hennepin County knew they needed to bring residents and businesses along for the ride. Brand Development > Brand Implementation > Brand Development > brand concepts tagline illustrations Brand Implementation […]

Minnesota Department of Health

This STI awareness campaign needed some non-traditional thinking Despite some decline in reported sexually transmitted infections in Minnesota, rates remained near record levels, with stark disparities affecting specific communities. These concerning statistics, particularly with Black males, precipitated the need for a breakthrough campaign with highly-targeted reach. Brand Strategy > Brand Development > Ripple Outreach > […]

Minnesota Department of Health

This STI awareness campaign needed some non-traditional thinking Despite some decline in reported sexually transmitted infections in Minnesota, rates remained near record levels, with stark disparities affecting specific communities. These concerning statistics, particularly with Black males, precipitated the need for a breakthrough campaign with highly-targeted reach. Brand Strategy > Brand Development > Ripple Outreach > […]

Council for Minnesotans of African Heritage (CMAH)

Good work deserves good exposure CMAH’s work for Minnesotans of African Heritage was not widely known or understood. Previously high turnover of leadership and staff, low awareness of who they serve, and a lack of clarity on how the organization benefits its constituents led to a pressing need for increased exposure and education. Our job […]

Normandale Community College

The study of standing out Normandale needed to find a way to differentiate from the many post-secondary institutions in the state. As Normandale’s brand agency, Neka Creative was asked to take on the task for repositioning the college. Brand Strategy > Brand Development > Brand Strategy > Research Testing Brand workshops Student engagement Strategic direction […]

Minnesota Department of Human Services

Clarity is needed for real change to occur A Children’s Mental Health Summit in 2022 uncovered critical issues in the behavioral healthcare system which led to a call for systemwide unity and a blueprint for change to better support young people and their families. Brand Strategy > brand implementation > Brand Strategy > Research interviews […]

CultureBrokers

To break through, you need to be bold CultureBrokers, a respected organization known for delivering authentic DEI services, found themselves with some stiff competition. To stay relevant in this growing field with an ever-growing need for greater diversity, equity and inclusion, CultureBrokers needed to get bold in their positioning and communications. Brand Strategy > Brand […]