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Normandale Community College

Normandale Community College

The study of standing out Normandale needed to find a way to differentiate from the many post-secondary institutions in the state. As Normandale’s brand agency, Neka Creative was asked to take on the task for repositioning the college. Brand Strategy > Brand Development > Brand Strategy > Research Testing Brand workshops Student engagement Strategic direction […]

Minnesota Department of Human Services

Minnesota Department of Human Services

Clarity is needed for real change to occur A Children’s Mental Health Summit in 2022 uncovered critical issues in the behavioral healthcare system which led to a call for systemwide unity and a blueprint for change to better support young people and their families. Brand Strategy > brand implementation > Brand Strategy > Research interviews […]

CultureBrokers

CultureBrokers

To break through, you need to be bold CultureBrokers, a respected organization known for delivering authentic DEI services, found themselves with some stiff competition. To stay relevant in this growing field with an ever-growing need for greater diversity, equity and inclusion, CultureBrokers needed to get bold in their positioning and communications. Brand Strategy > Brand […]

Normandale Community College

Sirtify

More brand respect, sir Normandale Community College was eager to launch their new academic offering—a teaching certification program for Black men. A revolutionary program for Black/African American men interested in becoming licensed K-12 teachers. BrandStrategy > Brand Implementation > BrandStrategy > research brand architecture Brand Implementation > naming nomenclature identity brand extension guidelines More brand […]

Ramsey County

All aboard The Riverview Corridor is chock full of great places to live, play and work. And what better way to get to all of these place than with an enhanced transit plan. That’s exactly what Ramsey County has in mind, but to get everyone on board they needed inclusive engagement and interruptive communications from […]

University of Minnesota Foundation

Ready to make a world of difference UMFREA, a subsidiary of the University of Minnesota Foundation, is leading the redevelopment of a 15-acre innovation district on the Minneapolis campus. With collaboration at its very core, this initiative is ripe with life-enhancing promise for scientists, businesses and the general public. We were excited to create an […]

Deluxe Corporation

Calling all Employees Deluxe’s restructuring plan held great promise, but it also meant steep layoffs. That led to low employee morale and continued disengagement. Something had to be done to reassure and reinspire remaining employees. Brand Strategy > Brand Implementation > Brand Strategy > engagement plan social media strategy team event plan Brand Implementation > […]

Ameriprise

Ameriprise

Turning Complexity into Clarity Ameriprise needed a compelling approach to market complex annuity products. It needed to be presented in a way that was easy for financial advisors to navigate and easy for clients to understand. No small task when you think about the complexities of wealth management programs. Brand Implementation > Brand Implementation > […]

Merwin LTC Pharmacy

An RX for Brand Transformation There was great pride around Merwin’s legacy as a family-owned, long-term care pharmacy business but not all employees felt part of the “family.” Additionally, the company’s folksy image was getting in the way of the company’s larger aspirations. Brand Strategy > Brand Culture > Brand Implementation > Brand Strategy > […]

Green Minneapolis

Green with downtown envy Green Minneapolis is a multi-park conservancy created around the same time as the multimillion dollar U.S. Bank Stadium. It needed to be widely-appreciated for its photosynthesis-inspired vision while also differentiating from government entities and the new stadium. Brand Strategy > Brand Implementation > Brand Strategy > primary research brand workshop brand […]

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