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Neka Creative took on the formidable task of branding Minnesota’s vast workforce system

CareerForce custom branded poster mockups

Minneapolis, MN, September 2019— Neka Creative is the brand development agency behind CareerForce, Minnesota’s unified workforce system brand. After a deep immersion with stakeholders, partners and leaders, Neka Creative uncovered several issues impeding success. The workforce system was a fragmented network of nonprofit, private and government partners with various approaches to serving employers and job […]

How inclusive is your brand?

SchmidtList marketing banner with white and blue logo and tagline "Inspiring Emerging Leaders"

Rosemary Ugboajah, president of Neka Creative, shares thoughts, insights and inspiration for building inclusive brands on the Schmidt List, an informative podcast series hosted by Kurt Schmidt.

Neka Creative believes the world needs a cookie company with a taste for hope

Junita's Jar custom-branded packaging for cookies

Every year, Neka Creative chooses a client for their “Why the world needs your brand” pro bono program. This year, the recipient was Junita Flowers, a social entrepreneur with a desire to end relationship violence. Flowers, herself, is a survivor. She found strength baking the cookie recipes of her childhood and turned that strength into […]

Neka Creative and partners support local pride and impact with upcoming basketball fever

Young, diverse group of kids wearing branded final four beanies smiling at camera at an NCAA photoshoot alongside Goldie the Gopher

As a proud vendor of the 2019 Minneapolis Final Four Local Organizing Committee, we are thrilled that our project, the 2019 Final Four logo unveiling event, was a success. We appreciate our clients and strategic partners, Media Minefield (public relations) and MPaisleys (event management), as well as Uzoma Obasi (photographer) and D.A. Bullock (videographer)—a dynamic […]

Neka Creative builds a new brand of outdoor vibrancy in downtown Minneapolis

Green Minneapolis marketing banner showing a large number of young adults lounging in a field at a city park

Green Minneapolis is a multi-project conservancy established to advance the vitality of downtown Minneapolis through parks, greening and program activation, and is guided by its commitment to create public spaces that engage all our city’s diverse communities. With fundraising and operations of The Commons as Green Minneapolis’ initial projects, they are well on the way. […]

An oasis in the heart of downtown Minneapolis

The commons branded reading booths located in public outdoor plaza

Our city just got fresher, livelier and more welcoming with the launch of The Commons, an outdoor gathering place nestled in the heart of downtown Minneapolis. Neka Creative developed the brand for The Commons, starting with a strategic direction reflecting the inclusive nature of this exciting new green space. They also created the new logo, […]

Neka Creative and U.S. Bank Stadium

Construction workers signing their names on a white wall in the US Bank Stadium while it's under construction

Minneapolis, MN, November 2016—Neka Creative, a woman and minority-owned brand development firm, was chosen by the Minnesota Sports Facilities Authority (MSFA) to tell the equity hiring and contracting story during the design and construction phases of the U.S. Bank Stadium. Since failure wasn’t an option for the MSFA, the report needed to be as victorious […]

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