AI — Intelligence vs. Inclusion

A humorous dog, wearing a tinfoil hat and spectacles, rests on a laptop.

We’re all talking about AI right now. Some have dived in with exuberance. Some are still waiting to see what’s next. The truth is that AI has become a powerful marketing tool. We need to get on board one way or another, but even more important than that, we need to understand the limitations of […]

Ever wonder what inclusive partnership looks like? 

Colorful silhouettes of people of all different shapes, sizes, and demographics., representing diversity, equity, and inclusion.

Being inclusive is not just a worthy aspiration, it’s essential for the success of your brand. Inclusive brands foster environments that are welcoming and safe for people of all backgrounds, identities and abilities. They make internal and external audiences feel represented and respected. So, how can you make sure you’re heading down the right road?  […]

We celebrate Black History Month with an exciting future for Rondo

Older african american man with grey hair and yellow sport jacket looking up in a cityscape

Neka Creative is pleased to celebrate Black History Month with the launch of the ReConnect Rondo brand. Our work led to the organization being boldly repositioned to lead a restorative movement for Minnesota’s first African American cultural enterprise district connected by a community land bridge. Part of America’s history is the destruction of African American […]

Disability inclusion—a win-win brand strategy

An inclusive brand is a strong brand. In honor of Disability Awareness Day, let’s take a look at what your organization may be missing out on if it’s not inclusive. According to the Centers for Disease Control (CDC), 61 million adults in the United States live with a disability. This could be mobility, hearing, vision […]

What if…

Neka Creative custom marketing artboard showing a vibrant, multicolored rendition of a sillhouette wearing a cape with tagline "what's your 'what if?'"

…we look deeper to see better…use our superpowers for super stuff… listen more and talk less…make others feel safe to soar high… worry less about being right and wonder more about being kind… work together as ONE for ONE and all…believe in the kind of magic that moves mountains…let our wild flags fly proudly… What […]

Respecting the distance doesn’t have to stop us from going the distance

Neka Creative visual banner showing vibrant, multicolored marketing icons of computers, tablets, notepads, and more

Social distancing shouldn’t stop us from reaching higher, stretching further and finding new ways to achieve wild brand promise. If ever there’s a time to think creatively, it sure is now. We’d like you to know that while we’re not physically in our Minneapolis office right now, we’re still hard at work on behalf of […]

Neka Creative took on the formidable task of branding Minnesota’s vast workforce system

CareerForce custom branded poster mockups

Minneapolis, MN, September 2019— Neka Creative is the brand development agency behind CareerForce, Minnesota’s unified workforce system brand. After a deep immersion with stakeholders, partners and leaders, Neka Creative uncovered several issues impeding success. The workforce system was a fragmented network of nonprofit, private and government partners with various approaches to serving employers and job […]

How inclusive is your brand?

SchmidtList marketing banner with white and blue logo and tagline "Inspiring Emerging Leaders"

Rosemary Ugboajah, president of Neka Creative, shares thoughts, insights and inspiration for building inclusive brands on the Schmidt List, an informative podcast series hosted by Kurt Schmidt.

Neka Creative believes the world needs a cookie company with a taste for hope

Junita's Jar custom-branded packaging for cookies

Every year, Neka Creative chooses a client for their “Why the world needs your brand” pro bono program. This year, the recipient was Junita Flowers, a social entrepreneur with a desire to end relationship violence. Flowers, herself, is a survivor. She found strength baking the cookie recipes of her childhood and turned that strength into […]