The powerful gift of one simple greeting
World Hello Day is observed on November 21 in over 180 countries. It inspires us to resolve conflict through person communication instead of violence. To think beyond ourselves, encouraging unity through human connection. To remind us that peace can start with something simple: a greeting. So, in the spirit of this globally-hopeful day, we say, […]
MDH Press release: Minnesota launches ‘Be Cannabis Aware’ Campaign
New campaign provides cannabis facts, tips and tools for open conversations with youth and young adults The Minnesota Department of Health (MDH) has launched Be Cannabis Aware, a new public health campaign focused on educating youth under age 25—and the adults who support them—about cannabis use. The campaign offers clear, science-based information without judgment, helping […]
Meet creative director, Sheri Ellis
What was your first job and what did it teach you? I cleared tables at an Eaton’s cafeteria in Winnipeg. I had to wear an ugly blue dress with a crisp white hat and apron. It taught me to avoid any job with a uniform. What’s the most memorable trip or place you’ve ever visited? […]
A Public Health Announcement…For Savvy Marketers
Stigma doesn’t just silence conversations—it blocks solutions. Nowhere is this more evident than in public health, where shame and stereotypes can keep people from seeking care, getting tested or protecting their communities. As marketers, we have an extraordinary responsibility. The messages we create don’t simply inform; they shape perceptions, spark dialogue and either dismantle or […]
Happy National Bad Poetry Day
In honor of National Bad Poetry Day on August 18, and the Minnesota State Fair, check out some not-so-award-winning poetry from the Neka Creative team. Cheese curds and cookies, no matter the weatherSee you soon at the “Great Minnesota Get-Together” -Kelly People will gatherWith full bellies and sore feetIt happens each year -Sandy On the […]
Ripple OutReach™ hits the club
The Minnesota Department of Health’s recent sexual health outreach campaign demonstrated a powerful truth: meet people where they are, no matter where they are. Rather than expecting audiences to seek out information, this innovative campaign brought vital health messages directly to BIPOC MSM communities in their daily digital and physical spaces. The Power of Location-Based […]
The path to B2B success is paved with inclusive brand promise
In today’s turbulent business environment, where inclusion initiatives face increasing scrutiny and pushback, B2B companies find themselves at a crossroads. Change course or plow ahead? Regardless of the direction you take, one truth remains clear. Authentic brand differentiation is deeply rooted in genuine inclusion. It is, in fact, the true road to business success. The […]
Does your nonprofit brand stand out?
You and your team spend passionate hours making a purposeful difference in the world, so what’s brand got to do with it? Brand is more than a logo, name or great mission on a website. It’s the story you tell, the promises you keep and values you embody. Brand is critical to any nonprofit organization. […]
How to survive changes in higher education
We know change is inevitable, but inevitable does not guarantee easy. Higher education is no exception. Changes in accessibility, availability, and cost have combined to create the perfect storm. With so many colleges and universities bracing for impact, is it possible to survive this new educational landscape? The headlines aren’t exactly optimistic Last year’s Supreme […]
How to get buy-in for inclusive brand success
How often have you sat in a conference room with a seemingly impossible obstacle hanging in the air? Someone has a solution they’re excited about. Someone else doesn’t think it will work. Three people sit in silence — arms folded, heads down. One person suggests more fact-finding before making a decision. No one is having […]