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How to make the right moves for inclusive brand success

How often have you sat in a conference room with a seemingly impossible obstacle hanging in the air? Someone has a solution they’re excited about. Someone else doesn’t think it will work. Three people sit in silence — arms folded, heads down. One person suggests more fact-finding before making a decision. No one is having […]

How to make sure your brand isn’t behind the times

Question: How can you tell that your brand no longer resonates? The symptoms of a company in distress can be hard to spot. You may not know your brand is in trouble until it’s too late, but there are symptoms. We’re going to identify a few of the most common and share a few thoughts […]

Beware of bad rebranding efforts

Stop. Not so fast on that rebranding effort. Have you put as much thought into what could go wrong as you’ve dreamed up what should go right? An inclusive rebranding plan is a good way to avoid business problems like reputational risk, wasted resources, negative employee morale and more. Here are five critical things to […]

Why brand loyalty is a nonprofit problem too

a vibrant watercolor silhouette of a dozen people standing side by side

If seeing the words “brand loyalty” and “nonprofit” in the same sentence seemsunusual—or even uncomfortable—keep reading. This may be for you. Here’s some of what we know about the people who champion nonprofit organizations. Now, your nonprofit may not consider itself a “brand” in the same way we think about a clothing designer or a […]

Disability awareness and the road to brand culture success

National Disability Employment Awareness month is not only an opportunity to recognize the contributions of individuals with disabilities, it’s the chance to increase your brand culture success. With one in four people in the US living with a disability, the impact to culture and brand is significant. Consider the fact that disabilities are both visible […]

AI — Intelligence vs. Inclusion

A humorous dog, wearing a tinfoil hat and spectacles, rests on a laptop.

We’re all talking about AI right now. Some have dived in with exuberance. Some are still waiting to see what’s next. The truth is that AI has become a powerful marketing tool. We need to get on board one way or another, but even more important than that, we need to understand the limitations of […]

Ever wonder what inclusive partnership looks like? 

Colorful silhouettes of people of all different shapes, sizes, and demographics., representing diversity, equity, and inclusion.

Being inclusive is not just a worthy aspiration, it’s essential for the success of your brand. Inclusive brands foster environments that are welcoming and safe for people of all backgrounds, identities and abilities. They make internal and external audiences feel represented and respected. So, how can you make sure you’re heading down the right road?  […]

We celebrate Black History Month with an exciting future for Rondo

Older african american man with grey hair and yellow sport jacket looking up in a cityscape

Neka Creative is pleased to celebrate Black History Month with the launch of the ReConnect Rondo brand. Our work led to the organization being boldly repositioned to lead a restorative movement for Minnesota’s first African American cultural enterprise district connected by a community land bridge. Part of America’s history is the destruction of African American […]

Disability inclusion—a win-win brand strategy

An inclusive brand is a strong brand. In honor of Disability Awareness Day, let’s take a look at what your organization may be missing out on if it’s not inclusive. According to the Centers for Disease Control (CDC), 61 million adults in the United States live with a disability. This could be mobility, hearing, vision […]

What if…

Neka Creative custom marketing artboard showing a vibrant, multicolored rendition of a sillhouette wearing a cape with tagline "what's your 'what if?'"

…we look deeper to see better…use our superpowers for super stuff… listen more and talk less…make others feel safe to soar high… worry less about being right and wonder more about being kind… work together as ONE for ONE and all…believe in the kind of magic that moves mountains…let our wild flags fly proudly… What […]

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