Brand Strategy

Brand research

To put you on the path to inclusive brand success, we’ll start by gaining key insights from a wide variety of qualitative and quantitative research methods, like online surveys, focus groups, one-on-one interviews, ethnography, brand workshops and more. This kind of deep dive is what leads to breakthrough strategy and creative.

Inclusive engagement

True inclusion starts at the very beginning and artfully moves through strategy, creative, design, production and implementation. To help achieve successful outcomes on all fronts, we’ll take your staff, stakeholders and customers on inclusive brand journeys from start to finish.

Brand strategy

We design brand strategies that connect with all audiences. This critical development phase brings alignment around brand truths, uniqueness, essence, tone and personality. It also uncovers functional and emotional benefits needed to build lasting loyalty. We capture our learnings and insights into GPS-worthy strategic documents. The brand blueprint and inclusivity marketing brief serve as central reference tools to guide brand development and marketing/ communication decisions.

Brand blueprint

The brand blueprint is an invaluable document capturing the entire direction on an easy-to-grasp, powerful strategic tool. It helps organizations of all types make better business, strategic, creative and internal decisions.

Brand architecture

A well designed brand architecture not only makes it easy for customers to make purchasing decisions, it can enhance your overall brand equity. It also allows room for growth. Through planning and strategic sessions, we’ll craft a brand architecture for your organization, expertly aligning brand portfolio with brand strategy.

Naming

A great name has to work across multiple media platforms. It should be easy to remember, yet distinct from the competition. Our naming process is both comprehensive and inclusive. We call in subject matter experts. Brainstorm multiple names and conventions. Vet options for pros, cons, initial availability and potential to stand the test of time. We then narrow the list down for client approval. Since coming up with a fabulous new name isn’t easy, we’ll work with you to find the best name generation process for your organization.

Strategic messaging

The messaging matrix is an ingenious tool to help you tell a consistent brand story, time and time again. The matrix recaps important messaging categories for each audience segment: objectives, strategy, key messages and supporting copy points. It also includes an inspiring, easy-to-remember elevator pitch. The messaging matrix is a great way to make sure your messaging stays relevant for key stakeholders, vendors, partners, fans, customers and non-customer stakeholders alike.