Post Category: Inclusivity

How inclusive is your brand?

Rosemary Ugboajah, president of Neka Creative, shares thoughts, insights and inspiration for building inclusive brands in the “Schmidt List,” an informative podcast series hosted by Kurt Schmidt. Listen to the podcast here.

Wild About Giving

At Neka Creative, we believe in the power of inclusivity. We also believe in the heart-felt spirit of giving to those in need. This holiday season, the Neka team volunteered at a local Arc Value Village Store unpacking, sorting, stocking, displaying and…re-displaying holiday items for the organization’s “Thriftmas” department. For more than 30 years, thanks… Read more »

One Size Does Not Fit All

In 2013, Governor Mark Dayton issued an executive order establishing the Minnesota Olmstead Plan. It is a transformative initiative with a mission to make Minnesota a place where people with disabilities can live, learn, work and enjoy life in the most integrated settings possible. This progressive Plan helps people with a wide range of seen… Read more »

Marketing Inclusivity–Afterthought Or Aspirational Thinking?

We all want to be seen and heard. We all have a strong need for acceptance. That’s true in life and it sure is true in business. Genuine recognition goes a long way to make people feel involved. Conversely, treating inclusivity as a marketing afterthought not only makes people feel excluded, it’s just not smart… Read more »

Client Spotlight: Speaking of Inclusivity

Client Spotlight: Speaking of Inclusivity Anyone who’s traveled to a foreign country understands the perspiration-producing vulnerability of language barriers. Am I being understood? Do I get what they’re trying to say? Is my lack of clarity taking us down the proverbial rabbit hole? 

A Brave New Brand World

A Brave New Brand World

The world is connecting in ways we once only imagined. The cultural landscape of the marketplace continues to evolve in quantum leap proportions. A deeper level of communications is needed now more than ever. What hasn’t changed is the human desire for acknowledgement and respect. People want to be seen for who they really are… Read more »