Neka Creative and the U.S. Bank Stadium

Minneapolis, MN, November 2016—Neka Creative, a woman and minority-owned brand development firm, was chosen by the Minnesota Sports Facilities Authority (MSFA) to tell the equity hiring and contracting story during the design and construction phases of the U.S. Bank Stadium. Since failure wasn’t an option for the MSFA, the report needed to be as victorious… Read more »

From touchdowns to touching performances, and everything in between, East Town delivers

Minneapolis, MN, October 2016—East Town is an emerging area to watch. It’s where the historic Guthrie lives. It boasts the proud new home of the Minnesota Vikings. It serves up some of the best ice cream in the country. But, there’s much more than meets the eye…and taste buds. East Town is one of the… Read more »

Tracy Downing McDermott

We’re proud to announce that Tracy Downing McDermott has joined Neka Creative. She brings vast experience working on worldwide brands in both a strategic planning and account services capacity. Her considerable talent coupled with her undeniable warmth are a great fit for the Neka Creative team.


After a season of festive surroundings followed by the anticipatory countdown to midnight, the new year is a time to take stock. It’s an opportunity to lean back, dig deep and discover the virtues of new beginnings…once again. “What do you want 2016 to look like?” “What do you hope to accomplish?” “How exactly do you… Read more »

Wild About Giving

At Neka Creative, we believe in the power of inclusivity. We also believe in the heart-felt spirit of giving to those in need. This holiday season, the Neka team volunteered at a local Arc Value Village Store unpacking, sorting, stocking, displaying and…re-displaying holiday items for the organization’s “Thriftmas” department. For more than 30 years, thanks… Read more »

They Said What?#%$!

We believe in the pursuit of empathy leading to authentic conversations. That’s one of the pillars of inclusivity but, what do you do when someone challenges something you did…said thought you said…wore…created…stand for? Your first reaction might emote in a way that is oh so uniquely you. You might call a friend and howl at the moon. You… Read more »

One Size Does Not Fit All

In 2013, Governor Mark Dayton issued an executive order establishing the Minnesota Olmstead Plan. It is a transformative initiative with a mission to make Minnesota a place where people with disabilities can live, learn, work and enjoy life in the most integrated settings possible. This progressive Plan helps people with a wide range of seen… Read more »

Marketing Inclusivity–Afterthought Or Aspirational Thinking?

We all want to be seen and heard. We all have a strong need for acceptance. That’s true in life and it sure is true in business. Genuine recognition goes a long way to make people feel involved. Conversely, treating inclusivity as a marketing afterthought not only makes people feel excluded, it’s just not smart… Read more »

Brand Development Agency Receives MBE Certification

September, 2015, Minneapolis, MN — Neka Creative is now officially recognized as a Minority Business Enterprise (MBE) by North Central Minority Supplier Development Council (NCMSDC). This notification, certifying status as a minority-owned, operated and controlled company, emphasizes the agency’s desire to broaden horizons and expand connections. “This was a critical step in supporting our brand… Read more »