Minneapolis, MN, November 2016—Neka Creative, a woman and minority-owned brand development firm, was chosen by the Minnesota Sports Facilities Authority (MSFA) to tell the equity hiring and contracting story during the design and construction phases of the U.S. Bank Stadium. Since failure wasn’t an option for the MSFA, the report needed to be as victorious as the equity results themselves. “Neka Creative is an exceptional strategic and creative resource. From the very beginning through to the equity event they brought a passionate commitment to our needs along with an intuitive knack for knowing exactly how to bring this important story to life,” states Alex Tittle, Equity Consultant, MSFA.
Neka Creative interviewed private and public sector leaders as well as several individuals and companies that earned the right to work on the stadium. This research provided the fodder Neka Creative needed to develop a compelling theme, narrative and design. In addition to producing the 24-page equity report, they also created event materials for the MSFA awards ceremony in early October. “As a creative agency committed to building brands through the holistic process of Inclusivity Marketing™, we were honored to create materials for this landmark effort. The MSFA story is proof that equity is indeed possible,” states Neka Creative President, Rosemary Ugboajah. To read the MSFA story, visit Minnesota Made For Equity.