Neka (Cultural) definition:  Wild Goose

Neka (Creative) definition:  Wild Brand Promise

Introducing Inclusive Marketing

Neka Creative is a brand development agency with a soaring purpose – to reveal the wild brand promise in every organization with progressive authenticity. We bring that promise to life with world-class experiences designed to motivate each and every audience we encounter. Experiences that resound with resonance. Click here to learn more about Inclusivity Marketing.

Vision

Be the role model for inclusivity.

Manifesto

Dig deep to find out what makes people tick, then tickle their fancies with the right approach.

Design brand experiences that are unmitigated, unforgettable and undeniable in their potential to make audiences want more.

Always be proactive, nimble and diligently committed to seamless executions.

Care (deeply) about the end result but never believe the ends justify the means. Both need to be stellar.

Bring a spirit of inclusion to everything. We are, after all, one big community of unique characters longing to be seen, heard and appreciated.

Take flight with wild abandon.

Vision and Manifesto

Collective
Brand Experience

A celebration of soaring.

3M | Alexis Bailly Vineyard | American Public Television | American Red Cross | Best Buy | Cargill | Colgate | Como Zoo | Cordillera | Deluxe Corp. | Frango | General Mills | Guthrie Theater | Imation | KSTP/KSTC-TV | Le Conte - Jindi | Leeann Chin | Long John Silver's | Macy's | Mall of America | Mayacama | Mayo Clinic | Meda | Merwin Pharmacy | Minneapolis Institute of Art | Northwest Airlines | Public Radio Partners | Ramsey County | Royal Caribbean | Simon Malls | Sheraton | Swanson Flo | Target | Tennant Company | UCare | University of Minnesota | Whirlpool Corporation | Wolters Kluwer | Worry-Free Vacations | Xcel Energy

Collective Brand Experience

Rosemary UGBOAJAH President/Strategy

GEOGRAPHY:England, Nigeria, US

HISTORY:Colle-McVoy, Target Corporation, Yamamoto Moss

EXPERIENCE:American Public Television, Benedictine Health Systems, Cargill, Frango, Imation, Johnson & Johnson, Marshall Fields, Target, Xcel Energy and more

PERSONAL BRAND:All-Inclusive Rainmaker (Board member and volunteer for a number of community organizations that focus on community and disparity issues.)

Alan TSECreative/Design

GEOGRAPHY:Hong Kong, China, US

HISTORY:Yamamoto Moss

EXPERIENCE:General Mills, Pillsbury Bake-Off, Le Conte (China’s largest chocolate company), Frango Chocolates, Northwest Airlines, Government of Guatemala, Tremblant ski resort and more

PERSONAL BRAND:Humble Renaissance Man (Multiple awards: The Show, Graphic Design USA, AIGA, Logo 2000 and American Corporate Identity Fifteen)

Sheri ELLISStrategy/Creative

GEOGRAPHY:Canada, US

HISTORY:Grey Advertising, Kolesar & Hartwell, Fallon, Star

EXPERIENCE:3M, Colgate, Dayton-Hudson Corporation, General Mills, Guthrie Theater, Long John Silver’s, Northwest Airlines, Worry-Free Vacations, Whirlpool Corporation and more

PERSONAL BRAND:Earnest Transformer (Successfully evolved from account partner to strategic planner to strategic/creative writer.)

Rosemary UGBOAJAH Sheri Ellis Alan Tse
 Immerse Dream Create Fly Aha Moments

From strategy to implementation, we bring wild brand promise to the entire process.

Strategy

Our strategic capabilities include:

  • Competitive Analysis
  • Brand Audits
  • Qualitative Research
  • Quantitative Research
  • Strategic Positioning
  • Brand Development
  • Culture Plans
  • Brand Workshops
  • Brand Blueprints
  • Marketing/Communication Plans
  • Experiential Plans
  • Action Plans
Strategy

Marketing
Communications

Full-service capabilities. Full on creative.

  • Names
  • Logos
  • Identity Systems
  • Advertising
  • Direct marketing Campaigns
  • Promotions
  • Collateral
  • Sales Support
  • Content Marketing
Marketing and Communications

Experiential

We're wild about the journey–every experiential step along the way.

  • Events
  • Trade Show Exhibits
  • Branded Environments
  • Mobile
Experiential

Digital

Our strategic capabilities include:

  • Online Marketing
  • Social Media Campaigns
  • Viral/Guerrilla Campaigns
  • Websites
  • Content Marketing
  • Mobile Apps
  • E-Marketing Campaigns
Vision and Manifesto

Questions? Needs? Ideas?

Love to hear from you

Rosemary Ugboajah President

rosemaryu@nekacreative.com

651-207-9656

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Good work is
the expected price of entry.

Great Work

is the priceless opening to opportunity.

ALEXIS BAILLY VINEYARD – WINNING MARKET STRATEGY

C.H. ROBINSON – LIVING UP TO ITS NAME

COMO PARK LUTHERAN – ADAPTING FOR A COMMUNITY

DELUXE CORPORATION – EMPLOYEE ENGAGEMENT

MINNESOTA HUMANITIES CENTER – HISTORY RETOLD "WHY TREATIES MATTER"

MEDA – AN EQUITY-DRIVEN MISSION

MERWIN PHARMACY – BRAND TRANSFORMATION

PUBLINK – ORCHASTRATING LOYALTY

SWANSON FLO – FROM WIDGETS TO SALES

TENNANT CORPORATION – DATA THAT SIZZLES

TRUHEALTH – A STRATEGY FOR HEALTH

Merwin Pharmacy

BRAND TRANSFORMATION

Merwin Pharmacy is a leading health care company in the long-term care industry. Unfortunately, their brand direction did not create an impression of leadership. They were anchored to a limiting premise of being a local business with family ownership as the key point of difference. Conversely, their technology differentiation and highly responsive approach with clients provided an exceptional opportunity for brand transformation and regional expansion. Neka Creative was hired to take their brand from underwhelming to unforgettable. After interviewing key stakeholders and clients, and getting fully immersed in their business, we rewrote the vision statement, crafted the strategic blueprint, refreshed their identity system and developed an inspiring new generation of marketing materials.

Minnesota Humanities
Center

HISTORY RETOLD

The exhibit, "Why Treaties Matter: Self-Governance in the Dakota and Ojibwe Nation" is a joint effort developed by the Minnesota Indian Affairs Council (MIAC), National Museum of the American Indian (NMAI) and Minnesota Humanities Center. This nationally recognized, award-winning traveling exhibit illustrates the importance of treaties and the effects that still exist in society today. With over 30 showings and 46,000 viewers, the time was ripe to introduce the exhibition to a broader audience. Neka Creative was commissioned to convert 20 physical banners to an online experience and develop interactive educator guides for use in classrooms. The outcome is an educational experience that is historically sound, easy to navigate and rich in content. Additionally, use of audio files and videos make Native American History much more accessible.

Minnesota Humanities Center Minnesota Humanities Center Minnesota Humanities Center Minnesota Humanities Center

Merwin Merwin Merwin Merwin

Swanson Flo

Identity and image system

Widgets to Sales–Swanson Flo, a process control and solutions provider, needed a powerful sales solution. Our immersion process led us to a fragmented portfolio of brands due to many acquisitions. We also uncovered a changed, and untapped, audience demographic. Our recommendations included a master brand strategy to shift from selling widgets to selling solutions. We also encouraged Swanson Flo to focus on their competitive advantage–the strength of their service department. We brought the recommendations to life with an identity system refresh, collateral, trade show experience, internal and external brand launches.

Swanson Flo Swanson Flo Swanson Flo Swanson Flo Swanson Flo

Meda

MISSION DRIVEN

Meda's (Metropolitan Economic Development Association) mission for over 40 years has been to help entrepreneurs of color succeed so they, in turn, could give back to their communities. With the employment disparity in the region growing, it was time to be bold. After taking a deep dive into their goals, perceptions, issues and opportunities, Neka Creative encouraged Meda to take its rightful place as leader in the sector. We organized the service portfolio as an endorsed brand strategy and rebranded it with a new identity system, key messaging matrix, collateral and website. We also created internal and external launch plans. This new position gives Meda the basis to serve more clients, grow more communities and address the region’s employment gap.

Meda Meda Annual Report Meda Meda Meda Website

TruHealth

A STRATEGY FOR HEALTH

TruHealth Foods, a manufacturer of functional foods that helps curb and treat diseases such as cardiovascular and diabetic ailments, was ready to introduce a new product line in the United States. The company had already experienced success with its health food product in Canada and realized that the product and brand needed to be adapted for the United States consumer. We created a new brand built around the company’s mission to curb diseases, the new product benefits and their strategic growth plans. The outcome was strategic positioning, brand architecture, an identity system and image campaign that ranged from investor materials through end-user communications. We also developed the packaging design architecture, utilizing color and iconography for clear product category differentiation.

Truhealth Truhealth Truhealth Packaging Truhealth Packaging

Alexis Bailly Vineyard

WINNING MARKET STRATEGY

Alexis Bailly Vineyard, an internationally-recognized Minnesota vineyard since 1977, was preparing to introduce a third dessert wine. Through our brand strategy efforts, we recommended that they position the dessert wines as an entire collection to enhance their retail and food service penetration. With a dramatic redesign of all three dessert wines, Alexis Bailly enjoyed sales increases with all three products.

Alexis Bailly Vineyard Alexis Bailly Vineyard Packaging Alexis Bailly Vineyard Packaging Alexis Bailly Vineyard Packaging

Deluxe

EMPLOYEE ENGAGEMENT

Deluxe Corporation is no stranger to reinvention—with a business model shift from being the “check company” to becoming the "go to" marketing solutions provider for small businesses and financial institutions. Bringing employees along was no easy feat. We were called upon to develop an engagement campaign designed to transform employees into evangelists. Concepts explored multiple facets of engagement, from personal touch points (desk drops, animated video, and emails) to team activities (social web contests) to companywide participation (environmental reinforcement and an event).

Deluxe Deluxe Deluxe Deluxe

Tennant

DATA THAT SIZZLES

Annual reports and sustainability reports are considered a "must do" for many, but with the right attitude they can be turned into very effective marketing tools. That's exactly the approach we took on Tennant Company’s annual and corporate sustainability reports.

Tennant Annual Report 2010 Cover Tennant Annual Report 2010 Inside Tennant Annual Report 2009 Cover Tennant Annual Report 2010 Inside

Como Park Lutheran

ADAPTING FOR A COMMUNITY

Como Park Lutheran Church is a vibrant community of over 750 members. While still going strong with about 250 attending weekly Sunday worships, a demographic shift among attendees was evident—from a congregation of young families to a community of early retirees, single people and empty nesters. This new church member is more mobile and likely to travel over the weekend, yet they still want to be connected and involved. To combat this, we created a website to make online engagement and communication appealing and functional. With this enhanced access to worship, we rebranded the church with a new logo and image system.

Como Park Lutheran Como Park Lutheran Como Park Lutheran Website Como Park Lutheran Website

CH Robinson

LIVING UP TO ITS NAME

When you’re the leading global logistics provider, you have to up the ante and give people something to talk about. That’s exactly what was achieved at the 2013 Produce Marketing Association’s Fresh Summit held in New Orleans.

C.H. Robinson chose to go beyond the trade show booth and lure their customers and prospects to The Grand Oaks Mansion; a much-appreciated break from the hectic conference hall. Using this charming space and its lavish gardens as inspiration, we created a theme and designed pre, during and post-engagement communications. We also created the meeting spaces and product display cases.

CH Robinson CH Robinson CH Robinson CH Robinson CH Robinson